Our Strategy

Our long-term business strategy is anchored on our purpose to empower societies and connect customers to what matters most. We have enhanced our strategic framework, built on three key pillars of Growth, Modernisation, and Responsible Business, and set out a three-year (2021-2023) roadmap to drive our ambition to be the trusted digital connectivity partner to all our stakeholders.

GROWTH fuelled by new market opportunities and segments

We aim to sustainably grow consumer and lead organic B2B revenue growth, as part of our strategic priorities to create long-term value for the company and for all our stakeholders

Innovating on our core to improve customer experience through MODERNISATION

Our customers are the lifeblood of our business. We aim to consistently provide the best experiences for our customers, built on channel digitalisation and automated operations

RESPONSIBLE BUSINESS as the foundation of our way of work

We want to continue to be recognised as a leader on sustainable business standards and ESG practices in Malaysia, building trust among stakeholders and meeting the increasing expectations of employees,​investors, customers, and the society at large.