RM85,210 raised in 18 days for charities
13 days left for Malaysians to support DiGi's "Love to Save" campaign. Start clicking!
SHAH ALAM, 18 JUNE 2009: The response to the "Love to Save" campaign by DiGi Telecommunications Sdn Bhd ("DiGi") surpassed expectations when Malaysians rushed to support their charities of choice since the online campaign began on 1 June 2009. In just 18 days, over RM85,210 was raised and counting.
Dushyan Vaithiyanathan, DiGi's Head of Consumer Marketing said: "We wanted to give everyone, whether they are DiGi customers or not, an opportunity to make a difference with a simple click of the mouse. So, we started this campaign whereby DiGi pledges RM5 every time a registered participant pledges online for their charity of choice.
"DiGi targets to pledge RM150,000 by the end of June and we are calling all Malaysians to take this opportunity to contribute towards a worthy cause at no cost to them. Help us help them."
To date, more than 13,000 people have registered with over 450 personal groups created to support a particular charity from the 14 bodies listed.
The "Love to Save" fund-raising campaign runs from 1 - 30 June 2009 and looks to benefit 14 charitable organisations from the categories of Nature, Social and Health. To support a cause, participants just need to register themselves at www.lovetosave.com.my and then choose a charity from the list provided.
DiGi will pledge RM5 to the charity chosen with each click by a registered participant. They can either support a particular charity as an individual or by creating a group. Each registered user is only allowed to vote for one charity.
Participating charities are:
Nature: SPCA Selangor, Malaysian Nature Society, Borneo Conservation Trust, Global Environment Centre.
Health: National Kidney Foundation (NKF), IJN Foundation, Hospis Malaysia, Majlis Kanser Nasional (MAKNA), Malaysian AIDS Foundation (MAF).
Social: National Council for the Blind Malaysia, Malaysian Council for Child Welfare, Women's Aid Organisation, National Council of Senior Citizen Organisations, Persatuan Kebajikan HOPE worldwide Kuala Lumpur.
Log on to http://www.lovetosave.com.my/ for more info.
Established in 1995, DiGi is listed on Bursa Malaysia and is part of the global telecommunications provider, Telenor Group. As the first telco to operate a fully digital mobile network in Malaysia, DiGi focuses on delivering excellent customer experience that are simple, innovative and of best value through DiGi Prepaid, DiGi Postpaid and DiGi Business. Customers can now also enjoy a fresh broadband experience with the launch of DiGi's 3G broadband services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is fiscally and ecologically responsible to all stakeholders.
Corporate Communications Department.