Lucky DiGi customer to catch Beast concert in Seoul, Korea
Flyaway contest a lead up to DiGi K-Pop Party next year
Shah Alam, 18 NOVEMBER 2010: DiGi Telecommunications Sdn Bhd ("DiGi") is sailing on the Korean wave of pop music with a unique proposition for customers - an exclusive all-expense paid trip to attend Korean boy band, Beast's first solo concert in Seoul, Korea on 12 December 2010.
Moharmustaqeem Mohammed, Head of Segment Marketing said: "True to our mantra of delivering distinctive music experiences, this flyaway contest is just a foretaste of K-pop experience that DiGi will be bringing. We're planning a multi-act party early next year and will be releasing more information soon.
"Since we first hosted their showcase performance in KL this year, Beast has garnered strong following among Malaysians today. Fans that number among our customer base will have an experience of a lifetime when they win the opportunity to see their favourite 'oppa' headline their first solo concert."
In collaboration with Universal Music, the flyaway contest will see DiGi sponsoring one lucky customer and partner on a free trip, inclusive of flight tickets, two nights' accommodation and tickets for two, to watch Welcome to Beast Airline Concert. The concert will feature a 'flight-theme' where the 2010 Seoul Music Awards' Best Newcomer recipient will be dressed as captains on board their flagship, Beast Airline, before taking-off at the Seoul Olympic Stadium.
All DiGi prepaid and postpaid customers are eligible to participate in the contest running from 18 November - 2 December 2010. To qualify, customers simply need to purchase the Beast CallerTunes™ package at RM9.00, namely Mastermind, Sum and Shock for a period of 30 days.
Customers can purchase the CallerTunes™ via SMS by sending Beast to 2016. The flyaway contest winner will be notified by phone come 6 December 2010.
Established in 1995, DiGi is listed on Bursa Malaysia Securities Berhad and is part of the global telecommunications provider, Telenor Group. DiGi focuses on making it easy, keeping it relevant and providing the best deals to ensure excellent customer experience in mobile and internet services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.
Beast is a popular six-member boy band originating from South Korea. Their debut mini-album Beast is the B2ST was released in October 2009 with sales bolstered by a special MTV documentary MTV B2ST that showcased their journey leading up to their debut. The group has since launched three more well-received mini-albums, Shock of the New Era, Mastermind and Lights Go On Again, with the latter released on 3 November 2010.
Corporate Communications Department.