Exclusive contest for DiGi customers to Lady Gaga's showcase
Three pairs of all-expense paid trip tickets up for grabs
Shah Alam, 25 JUNE 2011: The consummate American artiste, Lady Gaga is performing at a secret showcase in ASEAN and DiGi Telecommunications Sdn Bhd ("DiGi") is offering loyal customers the chance to see her in person. In collaboration with Universal Music Malaysia, DiGi is organising a CallerTunes™ contest for fans to win an all-expense paid trip including accommodation and transport to the venue.
Open to all DiGi prepaid and postpaid customers, the Lady Gaga CallerTunes Contest runs from 17 June - 3 July 2011. Customers can qualify simply by purchasing the Lady Gaga CallerTunes bundle and guess in which country the secret showcase will be held.
The winners will be the first three qualified customers who guess the country correctly. Each winner will get to bring another friend to join them in the trip. Consolation prizes in the form of MAC Lady Gaga Viva Glam Kit worth RM200 each and the album, "Born This Way" are available to the next five customers who answer correctly.
Francis Chang, DiGi's Head of CRM & Analytics, said: "Lady Gaga is considered to be a 'monster' performer and her shows are where fans can truly enjoy the full experience of her music. As this is one of the rare times she comes to Asia, we are making this event exclusive for our loyal customers. Adding a twist in the contest to have customers guess where she will be performing in ASEAN is just our way to inject a little fun into the process."
Customers can purchase the CallerTunes bundle via SMS by sending GAGA to 2016 at the price of RM9.00. This will entitle each customer to a selection of three songs, Born This Way, Judas and The Edge of Glory.
The winners of the Lady Gaga CallerTunes Contest will be notified via phone come 5 July 2010.
Established in 1995, DiGi is listed on Bursa Malaysia Securities Berhad and is part of the global telecommunications provider, Telenor Group. DiGi focuses on making it easy, keeping it relevant and providing the best deals to ensure excellent customer experience in mobile and internet services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.
About "Born This Way" album
"Born This Way" is the second studio album by Lady Gaga and was formally released on 23 May 2011 by Interscope Records. It is debuted at the top of the Hot 100 Billboard selling 1,108 million copies. Musically, the album was highly influenced from contemporary pop music from the 1980s and 1990s yet is also notable for the incorporation of several other musical genres, including the use of elements of heavy metal and opera. The song debuted within the top 5 in more than 23 countries, and reached number one in 20 of them.
Corporate Communications Department.