For immediate publication
Digi unveils Malaysia's first worry-free Internet video streaming passes
KUALA LUMPUR, 14 April 2016 - Digi Telecommunications Sdn Bhd ("Digi") today announced the launch of the Digi Video Freedom pass which gives customers bite-sized video passes for streaming internet video content without using up their internet quota. This value-add service allows customers to enjoy the content they want for a low price while maintaining their Internet usage patterns.
Digi customers with an internet plan can purchase and activate the Digi Video Freedom pass beginning 15 April and stream the best and most popular video content from a host of partners that include YouTube, iflix, Astro on the Go, Viu, tonton, Dailymotion and HyppTV.
We want to connect our customers to various services and offerings that complement their digital lifestyle. Digi Video Freedom is another positive step forward in connecting customers to what matters to them on the Internet," said Loh Keh Jiat, Digi's Chief Marketing Officer
He continued, "Digi sees a shift in internet consumption and believes that a vast majority of the content that people consume online will be video. Introducing the Digi Video Freedom pass is timely in linking our customers to video content at their fingertips. Now they get to watch their favourite entertainment shows, not their internet quota balance."
The Digi Video Freedom passes are available in two options, an hourly and daily pass which gives customers the freedom to choose based on their internet usage. The hourly pass costs RM1 for one hour while the daily pass costs RM5 for 24 hours, both with a fair usage policy. This limited time offer can be purchased via the MyDigi app that is downloadable from the Apple App Store as well as Google Play.
"The passes enable our customers to enjoy video content anytime, anywhere without worrying about running out of Internet quota. The hourly passes helps customers pass the time while commuting or even waiting in queues while the daily pass gives them the option to binge watch their favourite shows. We have partnered with top video content providers that give our customers a breadth of choice. Now, there will never be another dull moment for our customers," added Loh.
"With video viewing habits becoming increasingly mobile, we're glad to be able to help people watch YouTube whenever and wherever they want to. By working with Digi to provide new ways of accessing video content on their service, we hope to help Malaysians get more out of YouTube at more affordable prices," said Prashant Pathmanaban, Industry Head, Google Malaysia.
Adding to this sentiment was Shaiful Subhan, Vice-President, Customer Division at Astro. "With Digi Video Freedom, Digi subscribers nationwide can now stream their favourite shows on Astro on the Go with unbeatable value. Anytime, anywhere they are, they can be entertained with the Astro's exclusive content ranging from the best of live content from all the sporting events including English Premier League and more, to local reality shows Gempak Superstar and Maharaja Lawak Mega, the latest TV shows available same day as the US like Game of Thrones and same day as Korea with Monster and Jackpot," he said.
Azran Osman-Rani, iflix COO and CEO of iflix Malaysia said this of the partnership: "We as Malaysians are always on the go. At iflix, we are delighted to be a part of Digi's new Video Freedom Pass offering, enabling Digi customers to enjoy iflix's world class service and binge on thousands of TV shows, movies and more whenever they want and wherever they are."
The launch of Digi Video Freedom follows Digi's announcement that its 4G LTE network now covers 72% of populated areas in Malaysia and is available in 153 major cities and towns while Digi's LTE-A coverage can current serve 31% of Malaysians nationwide. The high speed internet access offered by Digi's 4G LTE and LTE-A rollout means more customers can enjoy a better experience streaming high quality video on-the-go.
For more information, visit digi.my/videofreedom.