DiGi Unravels Best Value Price Promotion for Kelantan and Terengganu
DiGi launches GU DiGi, its latest prepaid promotion
Terengganu, May 5, 2006 - DiGi Telecommunications Sdn Bhd ("DiGi") launches GU DiGi, the first promotional package specifically developed for the communities in Terengganu and Kelantan
According to Chee Pok Jin, Chief Marketing Officer, DiGi as an industry leader is always driving changes and setting benchmark in innovation, simplicity and best value in services.
"As a local player with deep roots in the community, DiGi understands that each community is unique with their own set of requirements. That is why DiGi is continuously exploring new and exciting packages particularly tailored to meet the needs of different communities."
"The term GU DiGi can be loosely translated as 'the DiGi gang or friends' in the Kelantanese dialect."
"Family and friends are important facets of the local communities' lives in Kelantan and Terengganu. And hence, in our efforts to deepen community ties, DiGi is pleased to announce our best value promotion specifically catered for the people of Kelantan and Terengganu," he said.
Puan Yohani Yusof, General Manager - Head of Segment Marketing explained that through GU DiGi, users can now benefit from an even lower rate of RM0.15 per minute from the second minute onward, on nationwide calls all day long, when they make 016/0146 to 016/0146 calls from these two states.
"Under the current tariff charges, DiGi prepaid subscribers enjoy a low rate of 48 cents per minute all day long for local calls. Once the total call charges exceed RM30.00, the call charges per minute will automatically be adjusted to a lower rate of 38 cents per minute.
"This is a special promotion available only for the local communities in Kelantan and Terengganu and is valid from May 6 to August 31 2006," Yohani said.
"GU DiGi is a reflection of DiGi's appreciation towards users in Kelantan and Terengganu, understanding their needs and redefining what prepaid services should really be about for all prepaid subscribers
"Be it a phone call, SMS or MMS, GU DiGi's low promotional rates for friends and family members are sure to keep everyone busy on the phone." Yohani added.
The launch of GU DiGi in Kuala Terengganu is in conjunction with DiGi's nationwide tour of its GeGeRiuh Carnival which saw Kelantan and Terengganu as the first stops in its nationwide tour. The next GeGeRiuh Carnival will be held at the Taman Awam, Batu Burok on May 6.
Corporate Communications Department
DiGi Telecommunications Sdn Bhd
Lot 10, Jalan Delima 1/1
Subang Hi-Tech Industrial Park
40000 Shah Alam, Selangor Darul Ehsan