DiGi pioneers MyAndroid concept in Malaysia

Press Release
September 8, 2013

DiGi pioneers MyAndroid concept in Malaysia
Being an enabler for all things Android to enhance DiGi's Internet For All proposition

SHAH ALAM, 9 September 2013 - DiGi Telecommunications Sdn Bhd (DiGi) became the first telco to introduce the MyAndroid concept in Malaysia, with the unveiling of its pilot MyAndroid Hub retail space at the DiGi Store in Sunway Pyramid today. This new introduction comes as part of DiGi's ambition to deliver Internet For All by being an enabler for all its customers Android needs.

"Our focus has always been to make it easier for customers to enjoy a better mobile experience with DiGi by tailoring our products and services to suit our customers' specific needs - this time, for everything related to the Android-platform," said Albern Murty, DiGi's Chief Marketing Officer.

"Given the growing popularity of Android among Malaysians, we are positioning ourselves to take the lead in meeting our customer's Android needs and introducing the retail experience in-store is just one part of this concept." He added that the MyAndroid concept consists of DiGi's retail and online channels, providing the latest selection of Android devices, best internet plans and device expertise for Android.

Albern continued, "Through this collaboration, we believe more people will now be able to enjoy mobile internet on Android devices, given the services to help them select internet plans and apps that best suit their lifestyles, and maximise their device capabilities."

The MyAndroid Hub in Sunway Pyramid offers customers a total Android retail and learning experience within the DiGi Store. It enables a fun and interactive hands-on discovery of Android apps, services and devices, and DiGi plans available for the latest Android devices. Customers will also benefit from the Geek Squad, in-store experts that provide before and after sales support for Android devices, such as helping customers choose the right device, set-up accounts, customise devices, and recommend Android apps that best suit them. DiGi expects to introduce MyAndroid Hub to more DiGi Stores nationwide by the first quarter of 2014.

This MyAndroid experience is also available online at www.digi.com.my/myandroid, a fun and easy way for Android lovers stay updated and research the latest developments relating to Android, and it also serves as a virtual retail support system for our customers.

DiGi will be offering special in-store promotions in conjunction with the launch, where customers can:
• Enjoy a 25% discount off all accessories on 9th September, and
• Own a HTC Desire S free with DiGi Smartplan 68 or HTC One X at RM499 with DiGi Smartplan 68 between 9 - 15 September 2013 (terms and conditions apply).

DiGi also launched the Androidify contest, inviting social media lovers to submit their most unique Android avatars using the Androidify App. Submissions can be done via Instagram and Twitter by hash-tagging #digimyandroid. The top three winners will win a Nexus 4 each.

Similar Android-related concepts have been introduced by telco operators globally in Japan, Australia, Indonesia, India and the United States.

Visit Malaysia's first MyAndroid Hub at the DiGi Store in Sunway Pyramid or surf to www.digi.com.my/myandroid for more information on MyAndroid, promotions and contest.

*Android, Google and Google Play are trademarks of Google, Inc.