DiGi gets more aggressive in the prepaid market

DiGi gets more aggressive in the prepaid market
DiGi Easy Prepaid customers to enjoy 24-hour free calls, SMS and Facebook access

SHAH ALAM, 4 September 2012 - DiGi Telecommunications Sdn Bhd ("DiGi") is delivering on its promise to provide Internet For All by introducing a refreshed product proposition for its prepaid customers. Effective today, DiGi Easy Prepaid enables customers to enjoy 24-hour FREE calls, SMS and Facebook access.

These latest feature offerings of DiGi Easy Prepaid are tailored for savvy consumers who are comfortable using both voice and data channels to stay connected with their loved ones. They can interact with three (3) Buddyz™ freely and easily at zero charges within their self-created "mini community of four" via phone calls, SMS and Facebook.

Says Ting Shiew Han, Head of Prepaid in DiGi: "With 80% of Malaysian mobile subscribers being prepaid users, DiGi is leading the charge to address their needs by delivering the best value in the market with relevant and richer mobile features that customers can truly appreciate. Starting today, DiGi Easy Prepaid subscribers can enjoy the flexibility and convenience of round-the-clock free calls and SMS to three Buddyz as well as free Facebook access under this refreshed prepaid plan.

"DiGi has a strong brand affinity with youths and we are confident that this vibrant market segment will find our latest proposition appealing. After all, 50% of the Malaysia population are below 25 and they are one of the most discerning, price sensitive and mobile internet savvy people around. We believe that the new features of DiGi Easy Prepaid will further enhance user experience and empower customers to stay connected with their loved ones in the most affordable and convenient way - fulfilling our ambition to deliver Internet For All."

New enhancements
Another attractive and first-of-its kind feature in Malaysia is the SMS Bonus. It offers FREE SMS to the subscriber and everyone in the Buddyz list after each reload transaction from as little as RM10. With every RM10 reload, the DiGi Easy Prepaid subscriber will receive 10 Free SMS to all networks whereas all three Buddyz™ will receive 5 FREE DiGi-to-DiGi SMS each.

DiGi is also the only mobile service provider to offer FREE Facebook access and music via its Music Bonus feature. The latter offers FREE 3 MP3 songs every month. As for Facebook access, customers can easily update their Facebook status or receive alerts via Facebook Zero. Call tariffs are at a flat rate of 30 sen per minute to all networks and 8 sen per SMS to non-DiGi numbers.

Existing DiGi Easy Prepaid customers can migrate to the new plan from 14 September 2012 onwards for a fee of only RM5. For more information, log on to http://www.digi.com.my/prepaid/plan_easyprepaid.do