DiGi doing its bit for Kinabatangan reforestation project
Another Deep Green initiative from DiGi
SHAH ALAM, 3 JUNE 2010: DiGi Telecommunications Sdn Bhd ("DiGi") today donated a total of RM98, 211 to WWF-Malaysia to reforest up to 12 hectares of degraded forest as part of the Kinabatangan Corridor of Life (K-CoL) reforestation project. The fund was collected under the four month-long DiGi Postpaid e-Billing drive that was organised in conjunction with DiGi's "Minus" campaign, from December 2009 to March 2010.
During the four-month drive, DiGi donated RM3 on behalf of each postpaid customer who opted for electronic billing (e-billing) and unsubscribed from their monthly paper billings. Each contribution of RM3 can help to reforest an area equivalent to the size of 75 pieces of postpaid bill envelopes placed side-by-side, which is approximately 3 square meters.
According to Vimal L. Kumar, DiGi's Head of Corporate Responsibility, the e-billing campaign was one of the activities that are carried out to minimise paper usage in line with DiGi's Deep Green ambition of minimising their environmental impact by reducing DiGi's own carbon footprint and by offering climate - friendly solutions to their customers and other key stakeholders.
"We are pleased with the response of our customers to this campaign and are happy that over 32,000 customers opted to receive their monthly statement electronically (e-billing). Our customers continue to sign up for e-billing as their preferred way to receive their monthly statements, despite the campaign being over. It is encouraging to see more and more customers signing up , as DiGi hopes that through steps like this we can increase the awareness of environmental impact and the need to do address the negative effects of degradation to our customer base" Vimal added.
"WWF-Malaysia thanks DiGi for supporting our forest conservation efforts. Forests need to be protected as they do not only shelter diverse wildlife but also provide resources that are critical for the forestry and ecotourism industries. Moreover, forests are the source of our rivers and freshwater supply and they help to prevent land erosion and flash floods while acting as nature's shield against global warming. We hope that other corporations will follow DiGi's example and support our forest conservation efforts," said Dato' Dr Dionysius Sharma, WWF-Malaysia Executive Director/CEO.
Under the DiGi "Minus" campaign, there are many more activities, both externally and internally, that are being carried out specifically for reducing consumption and in particular paper usage. Some of the initiatives include reducing the packaging and size of DiGi reload cards as well as SIM packs. Besides minimising the amount of printed advertisements and paper leaflet, DiGi also provides a totally paperless personal accident insurance offering where everything is done via mobile phone.
For DiGi Postpaid customers who are interested to go Green and opt for e-billing, they can still do so by logging on to their Online Customer Service (OCS) webpage that is accessible via https://bot.digi.com.my/, go to "My Account" and click on "Unsubscribe Paper Bill". They can also contact DiGi Customer Service at 016-221 1800.
Established in 1995, DiGi is listed on Bursa Malaysia Securities Berhad and is part of the global telecommunications provider, Telenor Group. DiGi focuses on making it easy, keeping it relevant and providing the best deals to ensure excellent customer experience in mobile and internet services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.
Corporate Communications Department.