DiGi charts another industry's first with innovation beyond telecommunications

Press Release
September 10, 2008

DiGi charts another industry's first with innovation beyond telecommunications
Gives free PA coverage through SMS activation, making insurance coverage easy and accessible

SHAH ALAM, 11 September 2008: DiGi.Com Berhad ("DiGi") is the industry's first to allow subscribers to activate free Personal Accident (PA) insurance via their mobile phones in line with its commitment to deliver simple and creative services to its customers.

Accordingly, DiGi announced that its subscribers with over three months tenurewill be given free RM10,000 PA coverage insured by AIG General Insurance (Malaysia) Berhad. The service will be made available via easy SMS activation minus the hassle of complicated forms and need to deal with agents.

Johan Dennelind, chief executive officer of DiGi said, "This latest offering allows us to raise the bar on user experience by actively engaging and adding value where it means most to our subscribers. Realising the low percentage of insured Malaysians, we took the opportunity to draw relevant synergies with a reputable partner to make insurance coverage easy and accessible to subscribers who normally would not get insured via traditional channels."

He further explains, "Leveraging on our reach and ubiquitous use of mobile phones enable us to be a conduit that bridges subscribers and the insurer. DiGi is pleased to innovate beyond telecommunications particularly in traditionally-bound industries such as insurance to create a new way for people to get insured.

"The free PA coverage will be underwritten by our reputable provider, AIG General Insurance, who will also be offering customer support on this product and claims," added Dennelind.

Brad Bennett, chief executive officer of AIG General Insurance commented that, "This relationship has redefined the market reach of insurance in Malaysia where market penetration is still low especially in the PA & Healthcare insurance sector. Not only has DiGi added value to their subscribers by providing PA insurance through AIG General Insurance, but they have also created a new frontier for distribution of insurance products."

The PA insurance covers:

BenefitsSum Insured (RM) Accidental Death 10,000.00 Permanent Disablement due to accident:

  • Permanent and incurable paralysis of all limbs
  • Permanent loss of sight for one or both eyes
  • Loss of two limbs or permanent loss of use of two limbs
  • Loss of one limb or permanent loss of use of one limb
  • Permanent loss of speech and/or hearing

10,000.00 Funeral Expenses (due to Accidental Death) 500.00

The insured will be provided with:

  • 24 hours worldwide coverage against Accidental Death & Permanent Disablement.
  • A lump sum payment to help family of the insured get back on their feet in the event that the insured passes away.
  • A lump sum payment to help the insured continue his/her lifestyle if he/she is unable to carry out normal day-to-day activities without assistance.
  • Payment to the Insured's beneficiary, i.e. next of kin of the insured individual. No nomination of beneficiary is required.

DiGi subscribers with a service tenure of more than three months regardless of occupation, age or nationality are eligible for the free PA. They will be receiving an SMS invitation that reads:
(English) DiGi offers you Free personal accident (PA) insurance worth RM10,000. Get your PA now! SMS "INS YES" to 2000. For more info, visit digi.com.my

(BM) DiGi menawarkan anda RM10,000 insurans kemalangan peribadi (PA) percuma. Dapatkan PA anda sekarang - SMS "INS YES"  ke 2000.Maklumat lanjut layari digi.com.my

(Chinese) DiGi为您提供免費个人意外保险。输入"INS YES"至2000获取您的RM10,000意外险!更多信息,浏览digi.com.my

To activate or check on eligibility, just SMS "INS YES" and send to 2000. If eligible, subscriber will receive two confirmation SMS that reads:
RM0 Congratulations!Your Free PA is now activated.DiGi covers you with RM10,000PA for 12 mths from today,just stay active with us.T&C apply.Helpline:0162211800

RM0 Name:[xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx].Policy No:404505.Coverage begin:[dd mmm yyyy].Coverage End:[dd mmm yyyy].

For enquiries, subscribers can call DiGi's Customer Cervice at 016 2211 800 or AIG's Customer Service at 1800 88 8811.

About DiGi
DiGi is Malaysia's fastest growing mobile operator driving innovation, simplicity and best value through DiGi Prepaid, DiGi Postpaid and DiGi Business.

Issued by:
Corporate Communications Department.