The Big Bad Wolf Says?Come Prepared To vcash Your Purchases!

Press Release
December 7, 2017

              vcash partners Big Bad Wolf Book Fair 2017 to provide simpler, safer cashless transactions for book lovers

PETALING JAYA, 8 December 2017 - vcash announced today that Malaysians who are heading to this year's Big Bad Wolf (BBW) book fair at MIECC, The Mines from 8 - 18 December 2017 can pay for their purchases using the vcash e-wallet, that works with any bank, any telco and any smartphone for seamless transactions.

Andrew Yap, Founder of BookXcess and host of the BBW sale said, ''We wanted to give our customers the convenience of paying for their books with vcash, straight from their mobile app. Everyone carries a smartphone these days, and they are powerful devices. With vcash, Digi has given us a great opportunity to implement a cashless payment system, and we're always game for new services that make things easy for our customers.''

vcash is the first digital wallet to be present at Malaysia's premiere book sale, BBW, after 8 years of keeping Malaysians coming back for more great reading materials at unbeatable value, purchased with cash and credit cards.

"It is great to be able to partner an iconic event like BBW and enable Malaysians who have yet to try using an e-wallet to experience a simpler, safer cashless purchase experience with vcash. With Malaysia's biggest book sale adopting vcash as the new way to pay, it signals that more merchants are finding digital wallets as the way to go in terms of improving customer experience at the point of transactions,'' said Praveen Rajan, Digi's Chief Digital Officer.

Users simply need to download the app from the Google Play Store or Apple App store for free, set-up and deposit money into their account, scan the BBW QR code and input the payable amount to make payment. All transactions are completed with a six-digit PIN or fingerprint authorisation.

To deposit money into the vcash app, consumers can either walk into a Digi store to deposit cash over the counter, or online banking via FPX or JomPAY.  vcash is supported by an extensive network of deposit points consisting of more than 300 Digi Stores and dealerships, and the internet banking platform of 21 retail banks in Malaysia via FPX and JomPAY.

BBW visitors who use vcash for transactions at BBW will receive the following benefits:

  • RM10 instant cash back when you spend RM150 with vcash,
  • Deposit RM100 into vcash and receive a special edition tote bag for free, redeemable at the vcash counters (while stocks last).