Takaful Malaysia partners with DiGi Business for greater mobile efficiency

Press Release
March 16, 2010

Takaful Malaysia partners with DiGi Business for greater mobile efficiency
2,000 insurance agents to sign up with DiGi by end 2010

SHAH ALAM, 17 MARCH 2010: Syarikat Takaful Malaysia Berhad ("Takaful Malaysia") has joined forces with DiGi Telecommunications Sdn Bhd ("DiGi") to arm its agents with mobile solutions for greater efficiency.

Bundled mobile voice and broadband solutions are provided to staff, distributors and business partners in an effort to create better cost and business efficiency while enriching customer experience. With the upcoming launch of the mobile or e-point of sales capability, these already implemented solutions serve as a good foundation to further ease Takaful Malaysia's distributors across all channels in expediting their policyholders' premium and certificate submissions. Takaful Malaysia aims to empower all its distributors with the capability to check their customers' policy status remotely by end 2010.

Today, Takaful Malaysia's employees in 45 branches nationwide are already equipped with unlimited free fixed and mobile calls among colleagues and to the office via Fixed Mobile Substitution solution. Additional cost savings are also made possible for employees and agents who wish to stay connected via push e-mail solutions on their mobile devices. They can enjoy unlimited data access under the Biz 150 plan with subsidised smartphones offered for every sign-up.

Takaful Malaysia's Group Managing Director, Dato' Mohamed Hassan Kamil, said: "It's important that we have all the necessary tools and processes in place to meet our aggressive target of capturing the growing market of Takaful. The partnership with DiGi will allow us to fully utilise the Broadband and EDGE high-speed internet services as a foundation sales point system to recruit at least 2,000 new agents.

"We are confident that this partnership with DiGi will play an important role in ensuring that all our distributors are better equipped to achieve our business target. With greater efficiency injected into every aspect of our business, we are confident that we can reach out to Malaysians nationwide about the benefits of Takaful.

"Upon our potential online system readiness, all our qualified agents will be able to access customers' policy information more easily with speedier turnaround time and efficiency. With the solutions that DiGi offers, we will be better equipped to create a truly mobile and efficient workforce," added Dato' Hassan Kamil.

Johan Dennelind, DiGi's Chief Executive Officer, added: "The merits of mobility are never more advantageous than in the insurance industry, especially when less than 20% of Malaysians are insured. Through DiGi's easy-to-use mobile solutions, we are happy to play a role in helping Takaful Malaysia achieve its objective of 'Assuring 1Nation's Future'."

"Mobility with efficiency is a winning formula for any industry these days, and we are happy that Takaful Malaysia has found our business solutions to be most viable in their drive for greater business expansion," Dennelind concluded.

As the insurance market becomes more competitive, customer-centric service is becoming increasingly important. With fast interaction, greater efficiency and real-time business processes through mobile solutions, Takaful Malaysia hopes to significantly improve the level of service it offers to set itself above its competitors. The effort with DiGi is part of Takaful Malaysia's expansion plan via its three-pronged strategy - namely, improving customer experience, developing a new full-fledged agency retail channel and product innovation.


About DiGi
Established in 1995, DiGi is listed on Bursa Malaysia Securities Berhad and is part of the global telecommunications provider, Telenor Group. DiGi focuses on making it easy, keeping it relevant and providing the best deals to ensure excellent customer experience in mobile and internet services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.

About Takaful Malaysia
Syarikat Takaful Malaysia Berhad (Takaful Malaysia) was incorporated on 29 November 1984 and commenced operations in July 1985. It has an authorised capital of RM500 million and a paid up capital of RM162 million. The Company was listed on the Main Board of Bursa Malaysia on 30 July 1996. In accordance with the Takaful Act 1984, Takaful Malaysia provides two types of Takaful business namely Family Takaful Business and General Takaful Business. Takaful Malaysia has 48 branches nationwide with total assets of RM4.37 billion at group level.

Issued by:
Corporate Communications Department.