Lucky DiGi Customers First to Catch Justin Bieber's Asian Tour

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Press Release
March 24, 2011
https://digi.com.my/media/articleURLhereWhichCanbeReallyLong


Lucky DiGi Customers First to Catch Justin Bieber's Asian Tour
All-expense paid trip includes 'a day in the life of Justin Bieber' luxury experience

SHAH ALAM, 25 MARCH 2011: Shah Alam, 25 March 2011 - DiGi Telecommunications Sdn Bhd ("DiGi") is offering loyal customers the chance to be the first Malaysians to catch Justin Bieber's concert tour in Asia. In collaboration with Universal Music Malaysia, DiGi is bringing a unique flyout contest for fans to be present at Bieber's first Asian concert in Singapore on 19 April 2011, with flights sponsored by Firefly.

Ten lucky DiGi customers and their partners will receive an all-expense paid round-trip, inclusive of travel tickets, accommodation and concert tickets to catch the teen sensation live in action. Making this a truly unique experience, DiGi is giving the first five winners the added Bieber royal treatment for their entire duration in Singapore. This luxurious experience includes return flights courtesy of Firefly, a 5-Star hotel stay, all-day chauffer services and a glam makeover session made complete with shopping vouchers.

Francis Chang, DiGi's Head of CRM & Analytics, said: "This music experience is truly a once-in-a-lifetime gig, especially for our young customers. Not only will they be the first Malaysians to catch his live Asian tour but enjoy it from the best seats in the house. What really sets this flyout contest apart is the superstar treatment our customers will experience from our special 'day-in-the-life of Justin Bieber' luxury line-up for their trip. We're pleased to offer Bieber fans amongst our customers the bragging rights to have seen him first in the region and to have lived his superstar life for a day."

Open to all DiGi prepaid and postpaid customers, the Justin Bieber Flyout Contest runs for the period of 25 March-8 April 2011. Customers can qualify simply by purchasing Justin Bieber CallerTunes bundle and sending them along to their contacts as 'gift songs'. The selection of winners will be based on the highest number of songs sent along as gifts.

Customers can purchase the CallerTunes bundle via SMS by sending JB to 2016 at the price of RM9.00 per month. This will entitle each customer to a selection of three songs. Once prompted, eligible participants can begin sending 'gift songs' via SMS to their friends and family.

The winners of the Justin Bieber Flyout Contest will be notified via phone come 13 April 2010 and travel to Singapore for the duration of 18-20 April 2011.

 

About DiGi
Established in 1995, DiGi is listed on Bursa Malaysia Securities Berhad and is part of the global telecommunications provider, Telenor Group. DiGi focuses on making it easy, keeping it relevant and providing the best deals to ensure excellent customer experience in mobile and internet services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.


 Issued by:
Corporate Communications Department.