Korean heartthrob Jay Park aims to conquer Malaysian fans with New Breed showcase

Press Release
May 12, 2012

Korean heartthrob Jay Park aims to conquer Malaysian fans with New Breed showcase
Fans meet their idol backstage and interact with him onstage in exciting games

SHAH ALAM, 13 May 2012 - Customers of DiGi Telecommunications Sdn Bhd ("DiGi"), who are Jaywalkerz (die-hard fans of Jay Park), are going to have a close encounter with the multi-talented Korean singer at the DiGi Live K-pop presents Jay Park Showcase in the Life Centre, Kuala Lumpur.

The hip hop R&B performer is in Malaysia to promote his first full-length album, New Breed. DiGi is collaborating with Universal Music Malaysia to organise the Kuala Lumpur showcase as a means to reward loyal customers with Unique Music Experiences.

Jay Park is scheduled to meet fans backstage, including 50 DiGi customers who were lucky enough to win exclusive passes to meet him in person. Over 1,000 fans at the Kuala Lumpur showcase are expected to be there, where he is set to perform his hit songs like Star, Know Your Name and Girlfriend. Lucky fans will also have the exclusive opportunity to share the stage with him for some special activities during the showcase.

Another Unique Experience lined up for DiGi customers is to watch him pitch his basketball skills in a special match against his fans at SM Sri KDU in Kota Damansara on Monday, 14 May. For this activity, 400 lucky fans received limited audience passes via a contest on the DiGi Youths Facebook page.

"K-pop is a music genre that is very close to the hearts of our customers, especially among the youths. I am confident of the success of tonight's DiGi Live showcase as Jay Park is one of the hottest Hallyu artistes in the market today. I'm sure many of our lucky customers are going to walk away with fond memories of their close encounters with him," said Sulin Lau, DiGi's Head of Marketing Services.

"Universal Music Malaysia has been collaborating with DiGi for many of their music-oriented customer loyalty campaigns. I am pleased to note that DiGi always has a finger on the pulse of the music trend most popular amongst its customer demographics, and has never failed to come up with compelling ways for customers to interact with their idols. We will continue to explore new and innovative ways for K-pop fans in Malaysia to interact with their favourite artistes," said Loan Cheong, General Manager of Universal Music Malaysia.

For more details on DiGi Live K-pop presents Jay Park Showcase, please visit www.digi.com.my/jaypark or follow DiGi Youths on Facebook for latest updates.