Help bring cheer to flood-hit children through DiGi?s #ProjectPensel

Press Release
January 11, 2015

For immediate publication

Help bring cheer to flood-hit children through DiGi's #ProjectPensel

Shah Alam, 12 January, 2015 -After sending its first batch of aid and supplies to the east coast states of Malaysia following the recent floods there, DiGi Telecommunications Sdn Bhd ("DiGi") is now ready to deliver more items to the region - this time to children as they gear up for the new school year.

Working with STAEDTLER Malaysia, DiGi will deliver pencil and colouring pencil sets to selected childcare centres as well as primary school students on the east coast of Malaysia which have been identified by the Association of Registered Childcare Providers Malaysia (ARCPM) as being most adversely affected.

DiGi wants to also raise support and awareness for the children impacted by the worst floods to hit Malaysia in years. To do this, the company is inviting the public to go to its Facebook page and share its post with the #ProjectPensel hashtag. DiGi and STAEDTLER will donate 1 box of pencils for each Facebook share. This initiative runs from 10 - 14 January.

"We want to help the people of Kelantan, Terengganu and Pahang as much as we can during this natural disaster and we're also trying to raise awareness of the difficulty facing Malaysians in that region. When the floods hit the area, no one was spared, and that includes children," said Eugene Teh, chief corporate affairs officer.

"We are grateful for the kind support from DiGi and STAEDTLER which puts the best interests of children first. In a disaster situation most often the emotional needs of children to play and express their feelings through drawing and writing is extremely important as they heal from the trauma. Hence, the gift of stationery sets for children in our childcare centres in the East Coast is most welcome," said Datin Wong Poai Hong, President of the Association of Registered Childcare Providers Malaysia (ARCPM).

To show support on social media, Facebook users simply have to go to DiGi's page at and share the #ProjectPensel post pinned at the top.