Exclusive unique experiences awaits fans of Will Pan
DiGi customers to interact with multi-talented Taiwanese Mandopop artiste
Shah Alam, 18 JULY 2011: Customers of DiGi Telecommunications Sdn Bhd ("DiGi") are in for a treat in August when Will Pan (潘玮柏), Taiwanese Mandopop singer comes to Malaysia to promote his latest album, 808. In collaboration with Universal Music Malaysia, DiGi is organising a four-stop tour of activities for fans to interact with him as part of DiGi's unique music experiences for loyal customers.
Customers will have the opportunity to meet the lead star of Taiwan's TV drama, Endless Love (爱∞无限) in person at exclusive events to be held in Penang, Perak, Melaka and Kuching. Limited passes are up for grabs for his fans among DiGi customers to Meet and Greet sessions, and unique music experiences in addition to attending his showcases.
Francis Chang, DiGi's Head of CRM & Analytics, said: "DiGi is always looking to add more value for customers whenever we collaborate to bring popular artistes down to Malaysia. Apart from the live performances, we wanted to create a more intimate interaction with the artistes for our customers' benefit. With the great support from the artiste management and Universal Music Malaysia, our customers are going to be the envy of their friends when they win opportunities to have exclusive interaction with Will Pan!"
To stand a chance to win exclusive passes to meet the American-born singer-rapper, customers will need to purchase three pre-determined CallerTunes™ at RM9.00 by sending WP to 2016. These are U U U, Totally Wanted (全面通緝) and Small Ant (小小蚂蚁).
Running from 18 July -10 August 2011, the contest winners will be selected based on how active they are during the contest period after downloading Will Pan's bundled CallerTunes™. The four-stop tour will be held in UTAR, Kampar (17 Aug); MMU, Melaka (18 Aug); Megamall, Penang (19 Aug); and The Spring Mall, Kuching (20 Aug).
Established in 1995, DiGi is listed on Bursa Malaysia Securities Berhad and is part of the global telecommunications provider, Telenor Group. DiGi focuses on making it easy, keeping it relevant and providing the best deals to ensure excellent customer experience in mobile and internet services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.
About Will Pan
Will Pan, also known as Wilber Pan, begun his music career in 2002 with his debut album, Gecko Stroll. Since then, he has released eight albums with 808 as the latest to hit the stores. Named after a model of drum machines deemed popular in the 1980s, the album name also represents his month and year of birth. 808 made its debut at No. 1 on Taiwan's G-Music Weekly Top 20 Mandarin & Combo Charts in January 2011.
Corporate Communications Department.