DiGi's 1 Low Flat Rate, simply the Best Choice for MNP
KUALA LUMPUR, 16 October 2008: DiGi Telecommunications Sdn Bhd ("DiGi") believes that its 1 Low Flat Rate to all networks across prepaid, postpaid and business segments gives customers the best value and DiGi the edge over competition with Mobile Number Portability (MNP).
Johan Dennelind, CEO of DiGi said, "We were the first to introduce 1 Low Flat Rate, a winning proposition in an MNP environment, where you don't have to worry about costs of calling other networks. DiGi is in a sweet spot and will continue to be at the forefront in delivering value to customers."
Dennelind together with over 300 DiGi employees spent the afternoon getting customers to switch to DiGi at a street carnival in Golden Triangle, KL. DiGi also has aggressive plans to paint the town yellow in other key urban centres.
"We have always given customers relevant reasons to stay with us. Hence, MNP opens up the flood gates for number-sensitive customers to make the Smarter Choice for greater savings, better connection with friends and family, latest innovation, best rewards and to top it off, excellent customer experience."
In addition to absorbing the porting fee, DiGi is offering prepaid consumers who switch an automatic 365 days validity at no additional cost. Meanwhile, customers who port to DiGi's Postpaid will enjoy free activation without any advance payment needed.
DiGi is also making it easy for customers to switch. Customers are given options to either go to DiGi's outlets across the country or do it online from the comfort of their homes. For the latter, customers need only to submit their requests at www.digi.com.my/switch and a SIM pack will be delivered to their doorsteps for free.
Dennelind also explained that MNP comes at an opportune time for DiGi to grow out of its comfort prepaid zone and aggressively look at growing its postpaid market.
"This is a natural progression for growth as DiGi matures. With less than 20% of the postpaid market share, MNP allows us to further tap into the space dominated by high usage users who care about their bill.
"MNP puts Malaysia on a par with advanced telecommunication nations. This is an industry milestone that is set to raise the bar on mobile user experience. The race has begun and we are excited at the opportunity to bring the DiGi experience to more Malaysians. Welcome to DiGi!"
For more information on DiGi's MNP offerings, you can visit www.digi.com.my/switch.
DiGi is Malaysia's fastest growing mobile operator driving innovation, simplicity and best value through DiGi Prepaid, DiGi Postpaid and DiGi Business.
Corporate Communications Department.