DiGiMusic in exclusive symphony with Sony Ericsson W8 Walkman phone

Press Release
July 4, 2011

DiGiMusic in exclusive symphony with Sony Ericsson W8 Walkman phone
Metallic Red Sony Ericsson W8 smartphones exclusively packaged with DiGiMusicā„¢ Play

Shah Alam, 5 JULY 2011: Starting today, DiGi Telecommunications Sdn Bhd ("DiGi") is offering the Sony Ericsson W8 Walkman phone in Metallic Red as part of an exclusive arrangement with the phone manufacturer. It will be pre-loaded with Malaysia's first music download app, DiGiMusicā„¢ Play and bundled with DG Smart Plan 68.

Retailed at RM799, DiGi Postpaid customers can purchase the phone at only RM99 if they subscribe to the DG Smart Plan 68 for 24 months. As a salute to all things music, customers will also receive limited edition metallic red MS450 portable stereo speakers, the DiGiMusicā„¢ Play app pre-loaded into the Walkman phone and a free 12-month subscription to the music service.

DiGi's Head of Mobile Internet and Advanced Data Services, Praveen Rajan said, "We believe that lowering the entry barrier for customers is one of the key factors to driving the mobile internet market. That's why we are making the world's first Android Walkman phone more accessible and enriching their music experience through DiGiMusicā„¢ Play, which works seamlessly on the phone as they surf on DiGi's Turbo 3Gā„¢ network."

"We are pleased to tie-up with DiGi and offer their customers an exclusive colour of our red-hot music phone, where they can easily browse and download their favourite songs from a music library of over 500,000 songs. Fans of the Sony Walkman will be pleased with this model as they will find the music experience to be no different," said James Lowerence, Head of Operator Sales in Sony Ericsson Malaysia.

As for Prepaid customers, they will receive a free DiGi prepaid starter pack worth RM16.80 with RM8 pre-loaded talktime when they purchase the phone at RM799. They will also get a reload card of RM50 with the package.

In conjunction with the launch, a special limited time offer for the Walkman phone will be given to walk-in customers at DiGi roadshows. Customers can check out the full package offered with the Sony Ericsson W8 Walkman phone when they visit the roadshows at Sunway Pyramid Shopping Mall, Petaling Jaya; Queensbay Mall, Penang; and EC Mall, Kuantan from 8 - 10 July 2011.


About DiGi
Established in 1995, DiGi is listed on Bursa Malaysia Securities Berhad and is part of the global telecommunications provider, Telenor Group. DiGi focuses on making it easy, keeping it relevant and providing the best deals to ensure excellent customer experience in mobile and internet services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.

About Sony Ericsson W8 Walkman Phone
The Metallic Red Sony Ericsson W8 Walkman phone comes pre-installed with the DiGiMusic Play app with a 1-year free subscription. There's no need to register, just launch the app on your brand new phone via your mobile data connection using the shortcut on your phone. Your new phone is also pre-installed with 5 MP3 ringtones, 3 DiGiMusic wallpapers, 2 CallerTunes vouchers, and the Opera Mini app.

The Sony Ericsson W8 Walkman phone is perfect for music lovers who enjoy multimedia in a sleek and compact design. True to its Walkman heritage, it allows quick and easy access to playlists through the Walkman widget on the home screen along with a user interface that can be customised for one-touch access to the user's favourite applications. Additionally, the device also features a 3.2 megapixel camera, video recording functionality, as well as fast Internet access via 3G and Wi-Fi to make sharing on Facebook a simple affair. The 3-inch screen is also great for users who are looking to enjoy games from the Android Market with over 200,000 apps to keep entertained, view the latest clips on YouTube or browse the web.

The Sony Ericsson W8 Walkman phone combines Walkman functionality with smartphone fundamentals such as apps, maps and email to create a smartphone perfect for the entertainment-oriented consumer. It is also available in the iconic Walkman Orange and Azure Blue.

For more information, log on to http://www.sonyericsson.com.

Issued by:
Corporate Communications Department.