DiGi teams up with cineplexes to pamper customers

Press Release
October 23, 2005

DiGi teams up with cineplexes to pamper customers

DiGi-dedicated cinema halls offers exclusive treats and Movie Marathon Carnival

Kuala Lumpur, 24 October 2005 - Malaysia's most innovative telco, DiGi, scored another first with the recent launch of DiGi-dedicated cinema halls known as the DiGi Movie Halls to pamper customers with privileges that make them the envy of others.

To celebrate this, DiGi customers were treated to a Movie Marathon Carnival in Kuching, Miri, Penang and Johor Baru over three Saturdays, with each hall showing three consecutive blockbuster movies.

Besides free movies, these high-value customers, who are frequent and long-term DiGi users, also enjoyed unlimited free popcorn and soft drinks during the carnivals held on 24 September, 1 and 8 October 2005.

DiGi's Chief Marketing Officer, Mr Chee Pok Jin, said: "The DiGi Movie Hall Adoption Programme is part of our marketing strategy to offer our customers quality services beyond mobile communications, with strong elements of fun, entertainment and even educational."

"We are thrilled by the idea of treating DiGi customers beyond just a movie in the DiGi Movie Halls, rewarding them for their loyalty and exposing them and other cinema-goers to the latest in DiGi products and services at the cinema lobby areas."

The DiGi Movie Hall Adoption Programme involves DiGi collaborating with selected cinema operators to dedicate a hall each to DiGi. The cinemas currently in partnership with DiGi are Star Cineplexes in Kuching, Miri and Sibu and Mega Pavilion Cineplexes in Johor Bahru, Penang, and soon to be in Kota Kinabalu and Cineleisure Damansara

DiGi will give the selected halls a strong and yet tasteful presence of DiGi branding designed to give DiGi customers, who are naturally patrons of the cinema partners, a sense of pride and exclusivity as they are treated to a slew of special offers, including six free movie screenings a year.

Throughout the year, an eligible DiGi customer can SMS for a DiGi Mobile Voucher that offers a popcorn and soft drink combo at only RM1 for every purchase of two tickets in the Mega Pavilion Cineplexes with a DiGi Movie Hall. A similar promotion with Star Cineplexs will also be available to DiGi customers soon.

The carnival was spiced with a host of contests - speed SMS, popcorn eating and Count the DiGi logo, offering customers a chance to win mobile phones and reload coupons. An exciting DiGi showcase giving the participating cinemas an air of festivities, joy and fun was also incorporated into the carnival.

Blockbuster movies screened were Fantastic 4, Troy, Stealth, Bewitched, Mr and Mrs Smith, Initial D, Constatine, Kingdom of Heaven, Batman Begins, White Chicks, King Arthur, Stealth Hitch; Star Wars 3, Madagascar, The Island, War of the Worlds, and Charlie & The Chocolate Factory.

OPENING SUCCESS … The crowd outside a DiGi Hall at the recent Movie Marathon Carnival held to celebrate the launch of the DiGi-dedicated cinema halls in Penang, Johor Baru, Miri and Kuching.OPENING SUCCESS … The crowd outside a DiGi Hall at the recent Movie Marathon Carnival held to celebrate the launch of the DiGi-dedicated cinema halls in Penang, Johor Baru, Miri and Kuching.

About DiGi

DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. We create value for our customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.

We have an established presence as a leader in voice and data prepaid services with a number of firsts that have set industry benchmarks for creativity and innovation. These services are offered under the Beyond Prepaid brand name. Our postpaid service under the Horizon Postpaid and Discover Business Solutions brand names deliver high quality voice as well as value-added mobile content and data services to both individual and corporate customers.