DiGi takes creativity cross-country with Apostrophe 2

Press Release
July 18, 2008

DiGi takes creativity cross-country with Apostrophe 2
Cakap-Cakap to spur creative writing with memorable Malaysian moments

Pulau Pinang, 19 July 2008: DiGi Telecommunications Sdn Bhd ("DiGi") kicks off Apostrophe 2, the second phase of its creative expression platform, with its first programme called Cakap-Cakap.

The first of three programmes planned for Apostrophe 2, Cakap-Cakap continues DiGi's ambition to inspire a creative community in Malaysia with programmes that encourage vibrant, non-conventional creative expressions.

For Cakap-Cakap, 3 local visual artists - M.K., Sidney Tan and Kenon Petrus Leong - have developed a set of comic art pieces that depict quintessential Malaysian moments.  The creative challenge for participants is to complete the empty speech bubbles in one or more of these art pieces with their most amusing and interesting dialogues, thoughts or musings.

"In Cakap-Cakap, we want participants to tell the story as they see it in these art pieces and they'll be judged on how quirky and unexpected a response they come up with," said Tunku Alizakri Alias, DiGi's Head of Corporate Affairs.

"Cakap-Cakap not only continues Apostrophe's main intent to set people on a path of creative discovery, but also provides a space for them to express their thoughts and feelings. It will be interesting to see how the same images provoke different emotions and interpretations in different people," he added. 

Adopting a more tangible level of interactivity with the public, Apostrophe 2 will bring the creative programmes cross-country through travelling exhibitions that provide expression spaces and act as inspiration points for wider participation by the public.

"We're kicking-off Apostrophe 2 in Pulau Pinang as we take the second phase of creative programmes around the country to encourage more Malaysians to explore and develop their creativity. From here, we'll take Cakap-Cakap to Kota Kinabalu and later Kuala Lumpur. Similarly, other Apostrophe programmes to be launched later will also be brought to other states in Malaysia," explained Alizakri.

In Pulau Pinang, the Cakap-Cakap traveling exhibition started at the Alpha Utara Gallery on 19 July 2008 before moving to Queensbay Mall (North Court) where it will be held for one (1) week from 20 to 27 July (from 10.00 am to 10.00 pm).  Everyone is invited to find out more about Apostrophe and Cakap-Cakap and also participate with computer terminals available for on-the-spot entry submissions.

Apostrophe 2's programmes are guided by a panel of advisors made up of six (6) local experts comprising  Bernice Chauly, writer, actor and poet; Christina Orow, producer and screenwriter; Fahmi Fadzil, theatre practitioner and writer; Pete Teo, singer-songwriter and actor; Sharon Chin, visual artist; and Sharon Lam, photographer.

Cakap-Cakap will be supported by Expression Sessions, a series of specially tailored, free workshops to be held at various local universities and colleges. These workshops will be facilitated by a pool of professional writers including poets, journalists, playwrights and screenwriters who will guide participants with their experience and insights.
Cakap-Cakap runs from 19 July to 26 September 2008 and is open to all Malaysian residents. 48 top entries will be shortlisted by the panel from which 6 final winners will be selected.  The 6 selected winners will each win a Sony Ericsson W910i mobile phone as well as a limited edition print of their winning entry, signed by the artist.

Winners' and finalists' works will be published together with works of invited guests in a book of collective work chronicling some of these great Malaysian moments.

To submit an entry, participants simply need to log on to www.apostrophegallery.com, choose one or more of the comic art pieces and follow the simple instructions to complete their submission.

About DiGi
DiGi is Malaysia's fastest growing mobile operator driving innovation, simplicity and best value through DiGi Prepaid, DiGi Postpaid and DiGi Business.

Issued by:
Corporate Communications Department.