Digi Spends Special Day Appreciating Customers And Raising Awareness Towards Cyberbullying
Public invited to cyberbullying awareness event this Saturday packed with edutainment activities
SHAH ALAM, 29 September 2016 - Digi Telecommunications Sdn Bhd ("Digi") demonstrated its commitment to customers today by mobilising over 1,400 Digizens nationwide for its annual Customer First Day (CFD) celebration. The event saw Digi employees flooding the streets in six major cities with the aim of engaging customers and introducing some of Digi's innovative digital services as the company works towards its ambition of transforming into a digital service provider by 2020 and becoming customers' favourite partner in digital life.
This year's CFD was extra significant for Digi as the company had another important objective of raising awareness towards the growing problem of cyberbullying in line with Telenor Group's Be Smart Use Heart initiative. Telenor's Safe Internet studies conducted in late 2015 and early 2016 found a high incidence of cyberbullying in its Asian markets, with 37% of Malaysian students having experienced either 'being bullied or disturbed online', 'being bullied by the same person both online and offline or even having actually engaged in the act of bullying others online. Digi is an affiliate of Telenor Group, one of the world's major mobile communications providers present in 13 countries in Europe and Asia with over 208 million customers.
Commenting on this year's cyberbullying-themed CFD, Digi's Chief Executive Officer Albern Murty said, "Cyberbullying here in Malaysia is on the rise. Digi strongly believes in having a safer and better internet experience and we make it a priority to educate both children and adults alike on the serious threat it poses."
In following up with this effort to raise awareness on cyberbullying, Digi is organizing the "Us vs. Cyberbullying" event in Petaling Jaya on 1 Oct called where the public are invited to come and learn more about this issue. Held in PJ Boulevard from 10am to 5pm, the event includes many edutainment activities and performances by local artistes KRU, Johanis Sani, Nur Amirah, Juztin Lan and Back2Basixx. The event, which is held in partnership with Astro, Petaling Jaya City Council (MBPJ), the Communications and Multimedia Ministry (KKMM), Malaysian Communication and Multimedia Commission (MCMC), Royal Malaysian Police (PDRM), UNICEF and several non-government organisations (NGOs) is open to all and entrance is free.
Meeting customers in the Klang Valley for CFD, Albern said, "Making Digi more relatable to customers is crucial for us to better understand how we can continue delivering better customer experiences. Our customers' honest feedback and willingness to openly engage with us helps us to be better and work towards our goal of becoming their favourite partner in digital life."
During this CFD, Digizens showcased the company's innovative digital products like the MyDigi app that gives customers greater control over their Digi accounts, Digi's new Family Safety app designed to provide easier location and parental control, as well as the value in the new Prepaid packs - Digi Prepaid LiVE and Best. As with past years, customers were also treated to special CFD promotions.
"Customer First Day will remain a priority for Digi in the coming years as a strong reminder of what's truly important to our business - our customers, and the need to bring the best of the internet to them," said Albern.