DiGi rythmizes prepaid with its new DiGi Prepaid MTV Powerpack
DiGi in partnership with MTV unveils the latest DiGi Prepaid MTV Powerpack offering FREE Unlimited SMS and downloads, cool mobile offerings, exciting events and much more
Kuala Lumpur May 6 2005 - As part of its commitment to fashion the mobile lifestyle of the younger generation, DiGi Telecommunications Sdn Bhd together with MTV Networks Asia, today launched its new youth service package which is the first of its kind in the country.
The DiGi Prepaid MTV Powerpack package is bundled with attractive offers including FREE unlimited SMS to Friends & Family numbers all day long, FREE unlimited MTV downloads, FREE daily MTV gossips via SMS, an exclusive WAP portal, exciting web portal, special invites to parties, movies, concerts and other cool events among others. It also allows them to expand their friends' network, share ideas, experiences and exciting services like Friend Finder, Bubble Talk, and LifeLogger. This new offering from DiGi is made available nationwide for prepaid customers.
"DiGi has the unique ability of being innovative and at the same time providing the youths with great opportunities and new exciting experiences through our products and partnerships with other companies. Now, DiGi being the first to launch a product tailored for the youths is exhilarated to announce our partnership with MTV, one of the most powerful and connected youth brands in the world," said Mr. Chee Pok Jin, DiGi's Chief Marketing Officer.
Commenting on the DiGi-MTV partnership, Mr. Lee Cheok Yew, Executive Vice President, Southeast Asia and Digital Media, MTV Networks Asia said, "Today's announcement is about joining hands with DiGi to reach young people in Malaysia in a unique way. We are excited by the breath and depth of this partnership that covers a multitude of youth platforms ranging from on-air, on-the-ground, on-line and on-the-move (mobile) elements that our target audience can associate closely with."
"The introduction of our new prepaid service package is in line with DiGi's overall strategy to have a more segmented subscriber acquisition programme while maintaining a high pace of innovation in all our offerings," added Mr. Chee.
The package is available to all DiGi Beyond prepaid customers through subscription, and all DiGi's existing Prepaid Plus customers who subscribes to this package will automatically be converted to the Beyond prepaid tariff plan. A monthly subscription fee of RM5 will be charged for the package and RM2 for first time activation fee. RM5 is a special introductory subscription fee, while the RM2 first time activation fee will be waived for customers who activate within the month of May and June 2005. The DiGi Prepaid MTV Powerpack is retailed at RM18.
DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. We create value for our customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.
We have an established presence as a leader in voice and data prepaid services with a number of firsts that have set industry benchmarks for creativity and innovation. These services are offered under the Beyond Prepaid brand name. Our postpaid service under the DiGi Postpaid and DiGi Business brand names deliver high quality voice as well as value-added mobile content and data services to both individual and corporate customers.
About MTV Networks Asia Pacific
MTV is the world's largest television network and the leading multimedia brand for youth. It is also Asia's Most Watched Music Channel in Asia Pacific (PAX 2004), viewed by more young adults than any other music channel. In 2004, MTV was named 'World's Most Valuable Media Brand' for the fifth consecutive year, ranking in the top 50 of The World's Most Valuable Brands overall (research by Interbrand in cooperation with BusinessWeek). MTV Networks Asia Pacific operates ten 24-hour programming services - MTV Australia, MTV China, MTV India, MTV Indonesia, MTV Japan, MTV Korea, MTV Mandarin, MTV Philippines, MTV Southeast Asia and MTV Thailand. Including programming blocks in various parts of Asia, MTV has a combined distribution of more than 180 million homes. MTV Networks International reaches more than 400 million households in 166 territories.