DiGi reels in GUBRA
Announcing partnership with the year's most anticipated Malaysian movie
Shah Alam, March 22, 2006 -DiGi Telecommunications Sdn Bhd today announced a partnership with GUBRA, one of the country's most anticipated movies of the year from acclaimed film director, Yasmin Ahmad.
In announcing the partnership, DiGi's Head of Segment Marketing Yohani Yusuf, said, "GUBRA is a most unconventional movie in the way it brings to life the beauty of the multi-faceted Malaysian community. It explores relationships between people of different races, different religious beliefs, and different principles.
"We found many things in the movie that resonated with our own brand, in the same way that DiGi connects a whole host of different people across a rich tapestry of relationships."
She added that the movie, about a conventional family who is forced to examine and adapt their relationships in the face of change, is also a good fit with DiGi's sentiments, which aims to bring families, friends, and communities closer together through innovative mobile communications.
Through this partnership, DiGi is offering its loyal customers a chance to enjoy a much deeper experience with the movie. DiGi will send their selected customers nationwide, including Sabah and Sarawak, special SMS invitations. These customers will only need to show the SMS at selected DiGi centres to redeem tickets to the special DiGi premier on March 31, 2006. Tickets are limited and are given on a first come first served basis.
In the lead up to the movie, which opens in cinemas nationwide on April 6, 2006, a series of promotions have been launched. Amongst them will be an on-line price guessing contest called "Price It Right". Customers can guess the price of exclusive DiGi - GUBRA movie merchandise and stand a chance to win up to RM80,000 worth of prizes including top weekly prizes of Plasma TVs, DVD recorders, home theatres and many more.
In addition, mobile downloads of the movie's main characters, wallpapers, picture messages and caller tunes have also been made available. Details of the "Price It Right" contest and mobile downloads are available on www.digi.com.my and on the DiGi Malay language WAP portal, Rentaq.
DiGi customers will also enjoy the privilege of meeting the cast of GUBRA at nationwide roadshows in major cities as well as universities and colleges, starting from 9th March to 26th March, 2006. A reload of RM30 during these roadshows entitles the purchaser to a free movie ticket.
According to Yohani, "The roadshows will also feature DiGi carnivals which will allow our customers a chance to win GUBRA movie merchandise and free movie tickets." Details of the roadshows can be found on the DiGi website.
DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. DiGi creates value for its customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.
DiGi has an established presence as a leader in voice and data prepaid services with a number of firsts that have set industry benchmarks for creativity and innovation. These services are offered under the DiGi Prepaid brand name. The postpaid service under the DiGi Postpaid and DiGi Business brand name delivers high quality voice as well as value-added mobile content and data services to both individual and corporate customers.
Directed by Yasmin Ahmad, GUBRA stars Sharifah Amani Yahya, Adlin Aman Ramlie, Ida Nerina Hussein, Harith Iskander Musa, Adibah Noor, Alan Yun, Nam Ron, Noorkhiriah Ahmad Shafie and Roziwati Mohd Rashid.
The movie portrays the lives of two conventional families, who are forced to adapt to change in the face of adversity. The dramas of the events that unfold during the movie and the difference in the approach of its characters in adapting and overcoming these very real trials is what makes GUBRA an entertaining multi-layered examination of human behaviour and social perception.
Corporate Communications Department
DiGi Telecommunications Sdn Bhd
Lot 10, Jalan Delima 1/1
Subang Hi-Tech Industrial Park
40000 Shah Alam, Selangor Darul Ehsan