DiGi presents World-Class Musical Featuring Jacky Cheung
Original HK Chinese production to debut in Malaysia
Kuala Lumpur 19 September 2005 - DiGi today announced its sponsorship of the much-anticipated musical, Snow.Wolf.Lake (SWL) with the Best Selling Chinese Artiste of all time, Jacky Cheung, in the lead role. SWL made its successful debut in Hong Kong and limited destinations in 1998 and is embarking on a second showing this year.
Peter Tay, DiGi's General Manager of Marketing, in announcing the sponsorship, said, "We are very pleased to be associated with this mega production, as it is of international stature and renowned as a world-class musical starring superstar Jacky Cheung.
"We are confident that it will be a huge draw for Malaysians from all walks of life, from teenagers to adults."
Tay also said that the sponsorship is also targeted at its customers.
"As the main sponsor for this show, we want to use the opportunity to reward our existing customers and draw potential customers to look at DiGi as their choice provider." DiGi subscribers can look forward to a campaign that comprises ticket discounts, various content downloads from ringtones to video clips, SMS contests and many more. All this exclusively for DiGi customers only.
The production, tagged at RM 6.3 million, is rated to be one of the best productions to hit Malaysian shores. Led by Jacky Cheung who attracted record numbers to his concerts here in 1999 and 2002, and already rated as a 5-star production, SWL is expected to take the Malaysian audience by storm. SWL is described as a modern day Oliver and Romeo and Juliet.
SWL is scheduled to run on 25 and 26 November 2005 at the Putra Indoor Stadium, Bukit Jalil. Tickets are priced at RM140, RM240, RM390, RM490, RM590 and RM690 and can be purchased at Sungai Wang Plaza Concourse and Mid Valley City. For more information on ticket sales, call Galaxy hotline at 03-2282 2020.
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