DiGi presents Denise Ho Promo Tour
Hong Kong's Cantopop Diva's first nationwide tour
KUALA LUMPUR, 31 August 2006 - DiGi Telecommunications Sdn Bhd (“DiGi”) is presenting Hong Kong's singing sensation Denise Ho in her first major Malaysian tour.
Denise, or better known as HOCC, will be visiting eight cities across the country in November to entertain DiGi customers, with her hit songs including 'Becoming a Butterfly' (化蝶), 'Lawrence & Lewis' (勞斯．萊斯) and 'Coffee in a Soda Bottle' (汽水樽裡的咖啡) and titles from her latest album, Our Time Has Come.
In launching the Denise Ho Promo Tour in Malaysia, DiGi's Head of Customer Relationship Management and Marketing Services Francis Chang said, “Denise Ho Promo Tour is part of DiGi's efforts to reward DiGi customers with the access, experience and entertainment that is relevant to their lifestyles and interests right at their doorstep.”
“DiGi is proud to be able to give our customers in all parts of Malaysia a chance to enjoy the great music of Denise Ho, which is in line with our VIP Priority commitment to bringing the latest events and activities to our loyal customers. This commitment also includes giving our customers a once in a lifetime opportunity to interact with Denise as well as special Denise Ho mobile downloads”.
As an added bonus, concert goers in all locations will get the chance to be entertained by Malaysia's teen idols, the DiGi Celebriteen finalists as they perform live alongside Denise during her promo tour.
In each venue, over 2000 free passes to catch Denises performance will be given to DiGi customers. An SMS will be sent to loyal customers for redemption of the exclusive passes at selected venues. DiGi customers may also pick up tickets to the showcases at selected DiGi Centres.
To celebrate the promo tour, DiGi customers can participate in the “Denise Ho SMS Trivia Contest” and enjoy exclusive mobile downloads.
The SMS trivia contest, which commences on 10 September, invites fans and music lovers to create an original slogan, answer ten multiple choice questions and download any HOCC mobile content. Participants will stand a chance to win tickets to Hong Kong for 3 days and catch Denise “live” in concert. All they need to do is to send an SMS with the keyword HOCC to 2000.
In addition to the contest, a host of exclusive mobile contents have been made available to Denise fans. They include wallpapers and voice ringers, which are pre-recorded introduction by Denise to her songs, TrueTones, CallerTunes, and music videos. These contents are accessible via www.digi.com.my or DiGi WAP portal.
For more information on the Denise Ho Promo Tour in Malaysia, please visit www.digi.com.my
Corporate Communications Department
DiGi Telecommunications Sdn Bhd
Lot 10, Jalan Delima 1/1
Subang Hi-Tech Industrial Park
40000 Shah Alam, Selangor Darul Ehsan