DiGi Prepaid MTV Powerpack Rocks the Town Again With MTV Presents Machi Live!

DiGi Prepaid MTV Powerpack Rocks the Town Again With “MTV Presents Machi Live”!

Kuala Lumpur, 18 November 2005 – The latest live and loud performance is coming your way!

DiGi Telecommunications Sdn. Bhd. (DiGi), in partnership with MTV Asia, is proud to announce a DiGi Prepaid MTV Powerpack artist showcase featuring renowned Taiwanese hip-hop group MACHI.

This is the sixth DiGi Prepaid MTV Powerpack Bash that has been organised since its launch in May. These events aim to bring the freshest and coolest acts live to subscribers around Malaysia on a regular basis.

The latest DiGi Prepaid MTV Powerpack event, “MTV Presents Machi Live” will take place on 26 November 2005 at Zouk Club, Kuala Lumpur.

700 (FREE) passes to this exclusive showcase will be distributed to DiGi Prepaid MTV Powerpack subscribers via a simple SMS Contest that will run from 9th November until 18th November 2005.

Subscribers will only need to send an SMS with the keyword<MTVPP MACHI> to 1996. Each submission will only cost 0.15 sen. They will then receive an SMS back which will ask them to complete a slogan. The best slogans will be in the running to watch MACHI Live. Additionally, the top 8 winners from this contest will win a once-in-a-lifetime chance to rub shoulders with MACHI in person in an exclusive meet-and-greet session.

According to DiGi’s Chief Marketing Officer, Chee Pok Jin, “We are proud to work hand-in-hand with MTV in presenting MACHI to our DiGi Prepaid MTV Powerpack subscribers. We strongly believe that these subscribers will enjoy the exclusive “MTV Presents Machi Live” showcase featuring Taiwanese hottest hip-hop group, MACHI. Since the launch of the DiGi Prepaid MTV Powerpack mobile package earlier this year, we have seen the loyalty in our subscribers and we thank them for their support.”

Contest ends 18th November 2005. Winners of the contest will be announced on 21st November 2005 via SMS. They will have to redeem their passes from DiGi Centre at Berjaya Times Square the next day.

About DiGi
DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. We create value for our customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.

We have an established presence as a leader in voice and data prepaid services with a number of firsts that have set industry benchmarks for creativity and innovation. These services are offered under the Beyond Prepaid brand name. Our postpaid service under the Horizon Postpaid and Discover Business Solutions brand names deliver high quality voice as well as value-added mobile content and data services to both individual and corporate customers.

About MTV Asia
MTV is the world’s largest television network and the leading multimedia brand for youth. It is also Asia’s Most Watched Music Channel in Asia Pacific (PAX 2004), viewed by more young adults than any other music channel. In 2004, MTV was named  'World’s Most Valuable Media Brand’ for the fifth consecutive year, ranking in the top 50 of The World's Most Valuable Brands overall (research  by Interbrand in cooperation with BusinessWeek). MTV Networks Asia Pacific operates ten 24-hour programming services - MTV Australia, MTV China, MTV India, MTV Indonesia, MTV Japan, MTV Korea, MTV Mandarin, MTV Philippines, MTV Southeast Asia and MTV Thailand. Including programming blocks in various parts of Asia, MTV has a combined distribution of more than 180 million homes. MTV Networks International reaches more than 400 million households in 166 territories