DiGi Prepaid I Like™ leads in best value and simplicity
Customers given flexibility to choose relevant benefits with lowest flat rate
SHAH ALAM, 25 September 2008: The innovative leader of prepaid mobile services, DiGi Telecommunications Sdn Bhd ("DiGi"), has once again raised the bar in the local prepaid market with the launch of a new plan. Building on the success of 1 Low Flat Rate, the new DiGi Prepaid I Like™ plan reemphasises best value and simplicity by introducing the lowest flat rate in the local prepaid market without any restriction.
Johan Dennelind, Chief Executive Officer of DiGi said, "DiGi Prepaid I Like™ delivers on our promise of best value and simplicity. We are again driving change by offering the lowest flat rate and empowering customers to decide on their preferred choices without worrying about complicated conditions and rates. This would definitely favour customers in view of the shifting dynamics in the industry, staying true to our belief that it's always time to change!"
Elaborating on the new plan, Tom Schnitker, Chief Commercial Officer of DiGi said, "We are addressing customer's needs with a true low flat rate of 36 sen/minute for voice calls and 10 sen per SMS to anyone on any network, at anytime to anywhere in the country."
Currently, prepaid customers on all networks are subjected to a number of terms and conditions before they get to enjoy a low flat rate. "It is really simple with DiGi Prepaid I Like™ -- what you see is what you get."
"In addition, as the prepaid market matures, DiGi can no longer regard prepaid users as one mass market as they are now demanding choices that are relevant to their needs. Hence, this new plan also gives customers value options that focus on addressing customers' usage patterns, according them the flexibility to opt for benefits where it really matters," Schnitker explains.
DiGi Prepaid I Like™ has three new value options available for free:
1) Super SMS™
This is the first of its kind to be introduced locally. Customers need only use a maximum of 50 sen worth of SMS per day for unlimited on net SMS.
2) Super FnF™
With Super FnF™, customers can now keep in touch with 15 of their loved ones on any network at 15sen/minute.
3) Super Talk™
This option identifies the need of high users, a first of its kind in the local prepaid market. For customers who choose this option, they will get a discount feature for voice calls once they reached RM100 and free unlimited on net calls and SMS for usage of more than RM200.
DiGi customers, who are allowed one value at a time, have the option to change their feature once a month at no cost.
In addition, DiGi Prepaid I Like™ Plan gives customers the flexibility to extend their validity for one year at only RM30 by choosing DiGi's Super Long Life™ feature. Again this is without any terms or conditions.
DiGi is Malaysia's fastest growing mobile operator driving innovation, simplicity and best value through DiGi Prepaid, DiGi Postpaid and DiGi Business.
Corporate Communications Department.