DiGi personalised Caller Tunes from "ring-ring" to singing

DiGi personalised Caller Tunes from "ring-ring" to singing

DiGi introduces its latest enhanced multimedia service, caller tunes

Kuala Lumpur, April 13 2005 - DiGi Telecommunications Sdn Bhd, Malaysia's most innovative player in the mobile telecommunications industry introduces its new Caller Tunes today.

This new service enables customers to customize their caller tunes with a variety of options, such as music clips, sound effects, personalized messages and advertisements instead of the conventional electronic call connection ring-ring tone. The selected caller tunes can be assigned by managing the personal Jukebox, TimeZone and CallerGroup Rings service. This new service is made available to all DiGi's postpaid and prepaid customers nationwide where every content download will be charged RM3 on top of the RM3 monthly subscription fee.

With the TimeZone feature, customers can enjoy the flexibility to preset a specific Caller Tune to be activated on a particular day or a particular time. Specific Caller Tunes can also be assigned to specific callers with the CallerGroup feature.

"With the launch of Caller Tunes DiGi is again committed in presenting its customers with a new personalised mobile communication experience especially by allowing the new generation the freedom to express their individuality," said Mr. Jerome Teh, DiGi's Head of Value Added Services. "DiGi Caller Tunes blends new multimedia capabilities with an existing service to create a new mobile communications 'lifestyle'," added Teh.

Customer can activate the service immediately upon subscription and subsequently upon successful activation, default Caller Tunes will be played replacing the conventional tone. Customers can change or add additional tones by logging on to DiGi's Online Customer Service (OCS) page on DiGi's website and WAP.

Mr. Teh further added, "At the moment we have tied up partnerships with music labels like Universal Music for the music content and we are looking into working with other music labels in the near future,"

About DiGi

DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. We create value for our customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.

We have an established presence as a leader in voice and data prepaid services with a number of firsts that have set industry benchmarks for creativity and innovation. These services are offered under the Beyond Prepaid brand name. Our postpaid service under the DiGi Postpaid brand name delivers high quality voice as well as value-added mobile content and data services to both individual and corporate customers.