DiGi mobilizes the web for future growth

Press Release
February 10, 2009

DiGi mobilizes the web for future growth
Harnessing the online space through mySimplifieds

KUALA LUMPUR, 11 February 2009: DiGi Telecommunications Sdn Bhd (DiGi) announced its foray into the online space with the launch of mySimplifieds (www.mySimplifieds.com), a classifieds portal to cement its strategy to expand beyond telecommunications services and stay on the pulse of its customers.

CEO of DiGi Johan Dennelind said, "We are exploring mobile-relevant business opportunities to further seed growth as the industry matures. Five months ago, we charted an industry's first to offer all DiGi customers free PA insurance worth RM10,000 via easy SMS activation. Today, we are tapping on the growing popularity of the online space as an avenue to engage with our current customers and to reach out to new audiences through the birth of our very own online classifieds portal, mySimplifieds."

The concept was coined to reflect DiGi's innovation and promise of simplicity. Aptly named, mySimplifieds, it was set up in partnership with a local content developer, Kasatria Technologies Sdn Bhd with a clear goal of creating a truly functional and easy-to-use service for Malaysian web and mobile users. It is a platform where people can meet online to buy and sell or simply browse.

mySimplifieds harnesses the full potential of Web 2.0 and social networks to make BUYING and SELLING simpler via various online features and functionalities. Unique to mySimplifieds, the portal allows users to create an additional access to promote their classified items via other websites, blog widgets, popular social networks (Facebook, Friendster), and mobile using WAP. Users can grab great deals online and via mobile for almost anything; from properties and gadgets, to tour packages, cars and books.

Within a month, mySimplifieds has registered close to ten thousand members, approximately six thousand ad postings and almost 500,000 page views.

Dennelind elaborated that mySimplifieds is one of many ideas DiGi has that leverages the potential of the web. "It is an example of how mobile user experience can be enhanced as people become more accustom to accessing internet via their mobile devices. The portal is optimized for mobile viewing, and we have plans to converge SMS services for users to get alerts on the go.

"This foray is aligned to our ambition to bring internet to the people and represents our investment for the future with a promise for greater customer-relevant experience and opportunity to grow new revenue streams," added Dennelind.

About DiGi
DiGi is Malaysia's fastest growing mobile operator driving innovations, simplicity and best value to enrich lifestyles through DiGi Prepaid, DiGi Postpaid and DiGi Business. Through its corporate-wide initiative, Deep Green, DiGi is committed to a sustainable business that is fiscally and ecologically responsible for all its stakeholders.

Issued by:
Corporate Communications Department.