DiGi LIVE Presents SASI THE DON: "DON'T PANIC, IT'S JUST MUSIC" TOUR

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Press Release
July 16, 2011
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DiGi LIVE Presents SASI THE DON: "DON'T PANIC, IT'S JUST MUSIC" TOUR

Kuala Lumpur, 17 JULY 2011: DiGi Telecommunications Sdn Bhd ("DiGi") collaborates with Universal Music Malaysia and Island Talk Asia Sdn Bhd to bring yet another exciting musical experience for its customers via DiGi Live in conjunction with the launch of local Reggae artist, Sasi the Don's latest album "Don't Panic, It's Just Music".

DiGi Live Sasi The Don "Don't Panic, It's Just Music" tour will be held at Fame in Penang (23 July) and Jazz & Blues in Johor Bharu (30 July).

According to Albern Murty, DiGi's Head of Marketing, "The concept behind DiGi Live is to bring unique musical experiences that appeal to our customers who may have different music preferences. For us in DiGi, it is crucial to continuously engage and live up to our promise of being different. It is also an opportunity to enhance our reward programmes by bringing exciting activities that are relevant to our customers."

To attend the tour, Sasi the Don's fans will need to purchase an exclusive CallerTunes in remix version for the song "Devathai" (Angel) by sending SASI to 2016. They will then receive an invitation for two (2) to attend either the Penang or Johor Bharu concert. DiGi customers will only need to flash the "Thank You" message received from DiGi to gain entry to the show.

DiGi customers also have the opportunity to get up close and personal with Sasi by winning a pair special VIP passes to dine with the singer and his friends. 15 customers each, from both states, with the highest usage during the contest period and who successfully answer a simple question on Sasi will be deemed the winner/s. The contest ran from 27 June to 15 July 2011. 


 Issued by:
Corporate Communications Department.