DiGi launches Malaysia's first telco prepaid card
First simple and secure payment card with telco-related rewards exclusively for DiGi customers
Shah Alam, 16 August 2011: DiGi Telecommunications Sdn Bhd ("DiGi") today announced the launch of Malaysia's first telco-branded prepaid payment card, the DiGi Simple MasterCard. In collaboration with Alliance Bank Malaysia Berhad and MasterCard International, the new offering is the first convenient and secure cashless payment card in the market to offer telco benefits.
The prepaid card enables cardholders the simplicity to make purchases, much like a credit card, with an easy subscription process that does not require a banking account; incur fees related to credit cards, or the necessary income eligibility criteria and credit evaluation.
DiGi's Head of Financial Services, Galvin Yeo said that the DiGi Simple Prepaid MasterCard offers customers a simpler yet rewarding way to pay for goods and services, minus the complexity of owning a credit or debit card. "We have combined the purchasing philosophy of a credit card and the payment philosophy of prepaid mobile services to make it easier for our customers. DiGi users who previously were not entitled to a credit or debit card now have the option of making cashless transactions, with the added convenience of performing cash withdrawals with our card."
Exclusively for DiGi Prepaid, Postpaid and Enterprise customers above 18-years-old with valid personal identification and local mailing address, the card can be used by topping up any amount not more than RM10,000 via cash deposit machines, ATMs or online funds transfer. Subsequently, cardholders can begin making purchases at any international and local MasterCard merchants or withdrawals at selected ATMs.
While it is simple to use, the card also provides customers limited risks involved in making physical or online transactions as usage is regulated by the amount deposited and stored on the card. Moreover, the card is a secure EMV chip-based card with the MasterCard SecureCode technology. The MasterCard security feature is an added layer used to authenticate cardholders' information for online payments, helping to improve safety of internet transactions.
Galvin said, "What differentiates the DiGi Simple MasterCard from normal bank offerings is that the benefits come in the form of telco rewards." He said customers using the card will enjoy exclusive offers, discounts and privileges from DiGi. These currently include:
Galvin continued, "Customers can expect to enjoy different promotions in the future as we periodically update and add on new card features, a variety of choice discounts and rewards."
"At the end of the day, it is all about delivering relevant services to our customers that meets their needs and simultaneously reward them. We believe the DiGi Simple MasterCard will deliver on this promise. This is the start of more innovative products from DiGi's financial services offerings as we aim to enable more customers to benefit from the use of mobile technology in their daily lives."
To sign-up for the DiGi Simple MasterCard, existing DiGi Prepaid customers need only reload RM15 or purchase a new SIM pack, while DiGi Postpaid customers are eligible to apply simply by making their bill payments. The card is now available at DiGi Retail Centres and DiGi Centres in the Klang Valley, and will be available nationwide by September 2011.
For more information on the DiGi Simple MasterCard, please visit: www.digi.com.my/simple.
DiGi Telecommunications Sdn Bhd provides mobile voice, internet and broadband services. It is committed to driving Malaysia's growth by building a mobile internet and broadband environment that enables true connectivity, creates socio-economic development, and helps businesses grow. DiGi continues to be a game-changer for the Malaysian telecommunications industry, with a solid history of product and service innovation, and is a leader in driving progressive and responsible business practices. Listed on Bursa Malaysia, it is part of global telecommunications provider Telenor Group. For more information about DiGi, please visit www.digi.com.my.