Digi launches a refreshed brand with strong internet and customer focus

Press Release
January 21, 2015


For immediate publication

Digi launches a refreshed brand with strong internet and customer focus

  • Aspires to be the source of digital inspiration for customers, with strong commitment to service excellence
  • Built-for-internet business well positioned to be the best mobile internet provider for mass market

SHAH ALAM, 22 January 2015 -Digi Telecommunications Sdn Bhd (Digi) introduced a refreshed brand identity today with a promise to be the enabler of digital inspiration for customers, and commitment to deliver service excellence, fueled by the company's solid track record of performance and innovation.

The refreshed brand which incorporates a new logo and philosophy 'Let's Inspire' builds on the solid data- focused operations established over the last four years to bring high-quality mobile internet services to a growing number of internet-loving customers.

Speaking at the launch, CEO Lars Norling said that the company today caters to a majority of internet customers with one in every two Digi customers having access to the internet and spending approximately three hours a day online. He explained, "The refreshed Digi brand expresses the internet-inspired life we will enable for our customers. Our aim is to be an integral source of inspiration for customers, enabling a platform for them to connect to a melting pot of enriching content that encourages them to inspire others, and be inspired themselves. We will bring together fun and uplifting internet content to constantly deliver inspiring moments and experiences to our customers on the move."

"The entire company has been reengineered to deliver on this promise to customers. The timely brand refresh is in tandem with our strategic focus to continue bringing Internet For All, and comes on the back of extensive modernization of our network, IT and go-to-market structures. We have been accelerating adoption and driving consumption of the internet among more Malaysians nationwide, and this mirrors the steady growth in our mobile internet customers year on year. We will continue to do this while taking a deeper customer-focused approach and commitment to service excellence," added Norling.

Digi has introduced four distinct propositions as the bedrock of its brand promise to give valued customers a differentiated experience:

  • Digi Live: To be at the forefront of bringing the latest and most inspiring entertainment content (video, music and games), and differentiated product bundles with the latest digital service innovation from strategic global partnerships
  • Digi Value: Always offering better value for money for voice and internet plans, and enabling affordable mobile internet access at a wide range of price points
  • Digi Easy: Promise of consistent and seamless customer experience, and best self-serve channels through our widest network of service touchpoints. All calls to our customer service careline are free.
  • Best for Internet: Fastest growing data network, guaranteeing most consistent internet experience and best social media engagement and content platform.

Digi's new visual identity maintains its strong signature yellow and incorporates the Telenor logo representing affiliation to one of the world's leading telecommunications companies. The brand refresh will be rolled out across all customer touchpoints, including its website, social media channels, advertising, company infrastructures and retail outlets nationwide starting today.

Promise to be the best mobile internet provider for mass market Digi has invested significantly over the years to transform all areas of the business to stay ahead of fundamental changes in the industry, and believes that the solid foundation it has built for a data business positions it strongly to cater to the rising demand for high-quality internet services. Digi is today the fastest growing mobile internet service provider in the country, with internet revenue growth of 40.3% (Q3 2014) year-on-year.

Norling said that the company is committed to be the best mobile internet provider for the mass market by making access to the internet easy, seamless and enjoyable through its high-speed network, competitive smart device bundles and plans, and good user experience.

"We have transformed our entire operations to serve our growing base of internet-loving customers. Our new and more stable network enables customers to fully enjoy high quality, always-on, high-speed internet connectivity. We have also expanded our 3G network to 86% population coverage, progressively introduced LTE services in more locations and increased fibre network to more than 4,000 kilometres nationwide to bring quality data experience to more Malaysians in more areas across the country.

"The significant improvement in network performance and coverage, easy access to a wide range of affordable smartphones bundles and digital service innovation, coupled with our new distribution set-up offering the widest network of touchpoints will fuel stronger adoption and consumption of internet services. Our focus is to ensure everyone - first time users, savvy users or someone who needs internet for business - have access to quality, relevant and value for money internet service," added Norling.

Get inspired by visiting www.digi.com.my/LetsInspire