Digi inspires Malaysians to Strengthen Bonds by Reconnecting with Family Tradition this Raya

Press Release
April 25, 2022

SUBANG JAYA, 25 APRIL 2022 – This Raya festive season, Digi Telecommunications Sdn Bhd (Digi) invites Malaysians to reconnect with loved ones and rekindle the family tradition and upbringing that makes us who we are today.

Digi’s Raya video, ‘Alunan Hati’ explores the real meaning of Silaturahim, or family ties, and how family tradition inspires heart-warming feelings and memories that can be shared with those around us. The Raya video highlights the busy lifestyle of one man as he chases his dreams and gets caught in the rat race of life. It portrays how easy it is for one to take for granted the tradition that is ingrained within them as they go about their lives, and how important it is for us to return back to our roots, as shown by the determined mother who endeavours to keep the family tradition alive.

Digi’s Chief Marketing Officer, Praveen Rajan said, “This Raya, we hope to inspire Malaysians to strengthen family ties by making time to connect with those that matter the most to them. It is also a time for us to make new memories with our families after not being able to celebrate the festive season together physically for the past two years during the pandemic. On behalf of Digi, we would like to wish all Malaysians who are celebrating a Selamat Hari Raya and we hope that everyone will continue to stay safe as they spend time reconnecting with their family this Raya season.”

In conjunction with the Raya season, Digi has also introduced a series of promos and deals across Prepaid, Postpaid, Fibre and smartphones, for customers through its Digi Juara Internet Sinaranku campaign. To find out more about the exclusive offers, visit https://digi.my/sinaranku.

View the full Raya video at Digi’s Official YouTube page at http://digi.my/AlunanHatiYT or Facebook at http://digi.my/AlunanHati.