DiGi innovates in the postpaid market again
Offering industry’s first free domestic calls & SMS
SHAH ALAM, 10 July 2008: DiGi Telecommunications Sdn Bhd ("DiGi") is strengthening its "best value" position in the postpaid market with the announcement of four (4) new Postpaid plans. Whilst continuing to focus on simplicity, DiGi is now offering customised plans that cater for different type of users, including one that offers free domestic calls and SMS.
DiGi's Chief Commercial Officer, Tom Schnitker, said this launch is in line with the company's move to enhance DiGi's market share in the growing Malaysian postpaid market. In view of the changing market dynamics and postpaid customers becoming more discerning, DiGi believes that it is imperative to address specific needs and provide customised plans that are relevant to the customers' usage patterns.
"By creating relevance to customer needs, we bring about value and savings that will continue to give us the competitive edge in our efforts to further grow the postpaid segment," he added.
DiGi's four new plans, DG20, DG50, DG150 and DG250, leverage on "savings" as its key proposition and subsequently give customers the choice to choose Plans that cater to their specific usage patterns. DG250 Plan is the first of its kind to be offered in the local mobile telecommunications industry - it gives customers free domestic calls and SMS to any network at anytime for just RM250.
"We believe this plan will be well received by higher end customers as domestic calls often chalk up a significant amount on their monthly bills," Tom said.
In another first for Malaysia, the new DG20 Plan offers the lowest industry access fee to date, at RM20. The other plans include DG50 and DG150; which feature simple rates structure with the latter offering free DiGi-to-DiGi calls.
Tom explained that DiGi Postpaid has come a long way in a relatively short period of time. As of Q1 this year, DiGi is the fastest growing postpaid operator with subscriber growth of 41% year-on-year as compared to industry growth of 21%. The rise in DiGi's postpaid subscribers within this period resulted in a 30% increase in revenue.
As at Q1 2008, DiGi has 6.6 million subscribers with 775,172 postpaid subscribers.
DiGi is Malaysia's fastest growing mobile operator driving innovation, simplicity and best value through DiGi Prepaid, DiGi Postpaid and DiGi Business.
Corporate Communications Department.