DiGi in collaboration with Twitter
First to offer free Twitter via Opera Mini browser for DiGi Easy Prepaid customers
SHAH ALAM, 25 February 2013 - DiGi Telecommunications Sdn Bhd ("DiGi") continues to deliver a richer mobile experience to customers via its latest collaboration with global real-time information network provider, Twitter. Effective today, DiGi becomes the first Malaysian telco to offer FREE Twitter via the DiGi-Opera Mini browser.
Open to new and existing DiGi Easy Prepaid customers, this latest feature complements the existing social proposition of the plan that offers 24-hour FREE calls and SMS for customers to interact with their three (3) Buddyz™, among others.
Twitter has 200 million monthly active users globally. The Oxford Internet Institute reported that Malaysia is the second largest Asian country to generate content via Twitter in 2012, and the sixth largest country in the world to do so. With a growing Twitter community in Malaysia, DiGi is leveraging on Malaysians' love to share and connect with people of similar interests, with the aim of delivering its Internet For All ambition.
Says Praveen Rajan, Head of Products - Internet & Services: "DiGi understands how essential it is for youths today, and the young at heart, to always stay connected and share experiences at the exact moment something happens as well as receiving breaking news as it happens. By offering free Twitter via Opera Mini, we aim to drive higher generation of content via Twitter, and subsequently, the mobile Internet adoption rate, by making it easy and convenient for customers to tweet about their interests and share their pivotal moments at zero cost.
"With over 80% of mobile users in Malaysia being on prepaid, it makes sense to introduce free Twitter under our DiGi Easy Prepaid plan. It contributes towards creating greater awareness about the advantages of a mobile Internet lifestyle to people. We will continue to offer many more relevant mobile services in the future that will further enrich our customers' mobile experience."
DiGi is leveraging on the Opera Mini browser to make mobile Internet accessible to everyone, irrespective of which mobile device or platform used. Since DiGi first introduced the browser in May 2011, many have found it to be a more affordable, easier and faster way to access the Internet via their mobile phones. As of September 2011, DiGi's market share in terms of Opera Mini users has grown from 32% to 38%
Customers can download the DiGi-Opera Mini browser directly to their phones from http://m.opera.com or SMS "OPERA" to 2000 for the download link. To start using Twitter over Opera Mini, customers can opt for the 1 Hour Free Twitter or 1 Day Twitter at RM1.00. For more information, log on to http://www.digi.com.my/dep