Digi gives Facebook fans something to like

Press Release
March 8, 2015


For immediate publication

Digi gives Facebook fans something to like

Shah Alam, 9 March, 2015 - Digi Telecommunications Sdn Bhd ("Digi") customers can now enjoy accessing all their favourite content on Facebook with the telco's most affordable mobile Internet package tailored specifically for Facebook fans.

For as low as 50 sen a day, Digi customers can access Malaysia's most popular social media network without having to worry about eating into their data quota while enjoying the rich media content that inspires them. The new package is available beginning 9 March.

Currently, there are over five million Malaysians who actively enjoy connecting with their friends and loved ones through Facebook on Digi's network making it the mobile Internet provider with the second highest number of mobile Facebook users in Malaysia.

"As of 31 December 2014, Digi has 56.6% mobile Internet penetration which grew from 44.8% a year before. Facebook is one of the key enablers that drives mobile Internet penetration in Malaysia. Our goal is to connect more Malaysians on mobile and grow mobile Internet penetration," said Christian Thrane, Chief Marketing Officer at Digi.

This announcement builds upon the company's strong momentum in 2014 which was fueled by increased mobile data adoption.

To enjoy the benefits of unlimited Facebook access at 50 sen a day, Digi customers simply have to key in *116*3# on their smartphone. For more information on Digi's Facebook access pass, visit http://digi.my/dailyfacebook

Digi recently introduced a refreshed brand identity with a promise to be the enabler of digital inspiration for customers, and commitment to deliver service excellence, fueled by the company's solid track record of performance and innovation.

The refreshed brand which incorporates a new logo and philosophy 'Let's Inspire' builds on the solid data-focused operations established over the last four years to bring high-quality mobile internet services to a growing number of internet-loving customers. The company also introduced four key propositions for customers: Digi Value, Digi Live, Digi Easy and Best for Internet.

Digi Value is the company's promise of always offering better value for money for voice and Internet plans. Digi Live is tailored to bring the newest and most inspiring entertainment content (video, music and games) and differentiated product bundles with the latest digital service innovation from strategic global partnerships. Digi Easy, on the other hand, is the company's promise of consistently good experiences and the best self-serve channels through its widest network of service touchpoints. Digi's Best for Internet promise is its offering of the most consistent Internet experience and best social media engagement platform through its fastest growing data network.

For more information, and to be inspired, visit http://www.digi.com.my/LetsInspire