DiGi focuses on music to grow the youth market

Press Release
August 11, 2009

DiGi focuses on music to grow the youth market
Introduces best unlimited digital music offerings

PETALING JAYA, 5 AUGUST 2009: DiGi Telecommunications Sdn Bhd ("DiGi") today introduced DiGi Music Unlimited's web and mobile music service, the first ever in Malaysia, in a strategic move to expand its presence in the youth segment.

For just RM5 a month, DiGi customers can enjoy unlimited downloads from www.digimusic.com.my with an extensive music library from two of the world's largest music labels, Universal Music and Sony Music.

Speaking at the launch, DiGi's Head of Products and Segment Marketing, Albern Murty said that its new offering provides DiGi a compelling platform to make greater inroads into the youth market. "With over 50% of the Malaysian population made up of youth, this segment is an important and growing market for DiGi. We are planning to grow our current market share of 27%, with an ambition to capture a third of the youth segment."

"We have built strong affinity with this segment over the years and we look to create even more relevance by leveraging off the appeal of music which is a big part of their lives. DiGi Music Unlimited is about giving customers a holistic social music experience that will shape the future of music consumption in Malaysia."

"It is a perfect example of delivering our value proposition of relevance through music, ease of use through accessibility via mobile phone and PC, and best deals at only RM5 per month, to all music lovers," he explained.

DiGi Music Unlimited customers will pay no data charges - browsing and downloads - when they visit the website to personalise and share playlists and tracks with friends via SMS, e-mail and social networks. In addition, they can obtain exclusive content as well as invitations to unique music experiences such as exclusive gigs and premier concerts.

DiGi customers who sign up for DiGi Music Unlimited membership before the end of November 2009 will enjoy free access to the portal's music library for the first 30 days. Members will also enjoy pristine quality digital music in Windows Media Audio (WMA) format files of up to 256 kbps.

The unlimited tracks that can be downloaded are DRM (Digital Rights Management) or copy-protected. In addition, customers can also download five (5) additional DRM-free songs every month and these can be transferred to other devices or shared via Bluetooth with their friends.

Sandy Monteiro, Senior VP, ASEAN & VP, Digital for Universal Music Group International said: "Universal Music is extremely happy to launch the first ever unlimited web and mobile download service in Malaysia with DiGi. We truly believe this will redefine the landscape of digital music services in Malaysia. With this innovative service, DiGi customers will be in step with some of the best digital music offerings worldwide."

Adrian Lim, Managing Director of Sony Music Malaysia added: "Sony Music is very excited with this spanking new music platform. DiGi has always been leading the way in creating innovative ways to promote music in Malaysia. This new DiGi Music platform not only allows youth to enjoy music legally with a small fee, they will also be invited to exclusive showcases, fly away contests and special events that will bring a new meaning to a total entertainment networking experience, which is very much part of their lives."

In collaboration with Universal Music and Sony Music, DiGi will organise a series of music events for DiGi Music Unlimited customers in the coming months. Kick-starting this will be a meet-and-greet session with pop sensation, Black Eyed Peas on 25 September and a concert featuring All American Rejects on 10 October.

To register for DiGi Music Unlimited's music download service, send 'On music' to 2000. For more details, visit www.digimusic.com.my.


About DiGi
Established in 1995, DiGi is listed on Bursa Malaysia and is part of the global telecommunications provider, Telenor Group. As the first telco to operate a fully digital mobile network in Malaysia, DiGi focuses on delivering excellent customer experience that are simple, innovative and of best value through DiGi Prepaid, DiGi Postpaid and DiGi Business. Customers can now also enjoy a fresh broadband experience with the launch of DiGi's 3G broadband services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is fiscally and ecologically responsible to all stakeholders.

About Sony Music
SONY Music Entertainment is a global recording music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Our artist ranges from Beyonce, Leona Lewis, Christina Aguilera, Justin Timberlake, Daughtry, Westlife, Adam Lambert, Kris Allen, Lenka, Jennifer Lopez, Avril Lavigne, Backstreet Boys, David Cook, David Archuleta, Shakira, Kelly Clarkson, Pink, Alicia Keys, Celine Dion, Britney Spears and many, many more. On the Regional Asian side, our cross-borders artist includes Jay Chou, Lee Hom, Rainie Yang, Evan Yo, Jason Chan, Alan Kuo, Sheila On 7, Padi, Yovie and Nuno, ELLO, Tor+, Gita Gutawa, Hijau Daun and many, many more. Sony Music Entertainment Malaysia locally also boast a host of multi-talented artist like Danell Lee, Misha Omar, Jaclyn Victor, Amy Mastura, Aliff Aziz, Hou ren and Aliff Satar.

About Universal Music Group
Universal Music Group is the world's leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.

Universal Music Group's record labels include A&M/Octone, Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and communications company.

Issued by:
Corporate Communications Department.