DiGi donates RM150,000 to 14 charities
Public clicked to pick charity of their choice
SHAH ALAM, 5 AUGUST 2009: DiGi Telecommunications Sdn Bhd ("DiGi") today distributed RM150,000 to 14 charitable organisations partners under its Love to Save campaign.
The month-long campaign, which started on 1 June 2009, saw DiGi making a pledge to donate a total of RM150,000 to these 14 organisations with the public deciding the amount that each charity receives. DiGi invited members of the public to go to the website www.lovetosave.com.my to choose a charity where with each click or vote, DiGi would donate RM5 to the selected charity.
Speaking at the cheque presentation ceremony held in Shah Alam, Koay Chee Keong, DiGi's Head of Segments said: "We conceptualised this campaign to make it easy for Malaysians to support their charity of choice. We wanted to give everyone, including non-DiGi customers, the opportunity to make a difference with just one click."
Over the 30-day campaign, the website attracted 86,615 visits with 589 personal groups created. The campaign has also attracted the attention of online social networkers, where information on Love to Save was circulated virally through Facebook, Twitter, blogs and online forums.
"We were gratified with the response by so many Malaysians who were equally excited with the campaign. Not only did they take the opportunity to contribute with a click, they also helped spread news of the campaign by word-of-mouth and through social media," Koay added.
The 14 charity partners, which benefited from this campaign, are:
Nature: SPCA Selangor, Malaysian Nature Society, Borneo Conservation Trust, Global Environment Centre.
Health: National Kidney Foundation (NKF), IJN Foundation, Hospis Malaysia, Majlis Kanser Nasional (MAKNA), Malaysian AIDS Foundation (MAF).
Social: National Council for the Blind Malaysia, Malaysian Council for Child Welfare, Women's Aid Organisation, National Council of Senior Citizen Organisations, Persatuan Kebajikan HOPE worldwide Kuala Lumpur.
Established in 1995, DiGi is listed on Bursa Malaysia and is part of the global telecommunications provider, Telenor Group. As the first telco to operate a fully digital mobile network in Malaysia, DiGi focuses on delivering excellent customer experience that are simple, innovative and of best value through DiGi Prepaid, DiGi Postpaid and DiGi Business. Customers can now also enjoy a fresh broadband experience with the launch of DiGi's 3G broadband services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is fiscally and ecologically responsible to all stakeholders.
Corporate Communications Department.