DiGi customers win exclusive interactions with Will Pan

Press Release
August 15, 2011

DiGi customers win exclusive interactions with Will Pan
Taiwanese artiste on Malaysia tour to promote his album, '808'

Petaling Jaya, 16 August 2011: Taiwanese Mandopop artiste, Will Pan (潘玮柏) is all set to entertain his fans during his promotional tour of his latest album, "808" in Malaysia.

In collaboration with Universal Music Malaysia, qualified DiGi customers are going to meet the artiste in person during his promotional tour, running from 16 - 20 August 2011. These lucky customers have won exclusive passes to meet him in person through unique experiences created especially for winners of DiGi Will Pan CallerTunes™ contest.

Francis Chang, DiGi's Head of CRM & Analytics, explained, vWe wanted to create more personal interactions with popular artistes that our customers will find very rewarding in addition to the usual Meet & Greet meetings. This time, we have arranged for our loyal customers to play laser tag or go on a river cruise, where they can interact with him on a whole different level. Thanks to the wonderful support received, the response has been very encouraging."

The lucky winners of DiGi Will Pan CallerTunes™ contest will get to play laser tag with Will Pan and his dancers in Kuala Lumpur on 16 Aug evening or enjoy a romantic river cruise in Melaka on 18 Aug. The lucky customers will also receive the Repack version of his latest album, 808.

"Our partnership with DiGi has been fruitful for music fans in the country. Malaysians fans have been treated to many exclusive events and activities with their favourite artistes, creating another dimension of interaction that make them the envy of their family and friends. Fans of Will are in for a treat as it is usually uncommon for artistes to interact this closely with their fans, much less have activities with them," said Loan Cheong, General Manager of Universal Music Malaysia.

The lead star of Taiwan's TV drama, Endless Love (愛∞無限) will be performing at showcases in four locations. At the showcases, he will be performing Totally Wanted (全面通緝), U U U, Touch (触动), Small Ant (小小螞蟻) and We Are All Afraid Of Pain (我們都怕痛). Autograph sessions will be held after each showcase, where fans can bring his latest album, 808 for him to sign.

The four-stop tour will be held in UTAR, Kampar (17 Aug); MMU, Melaka (18 Aug); Megamall, Penang (19 Aug); and The Spring Mall, Kuching (20 Aug). For more details, head over to www.digi.com.my/wp.