DiGi co-brands Opera Mini to drive higher mobile internet penetration
Faster, cheaper and easier browsing experience for non-smartphone users
PETALING JAYA, 24 MARCH 2011: DiGi Telecommunications Sdn Bhd ("DiGi") is driving higher mobile internet penetration by partnering with the world's leading web browser developer, Opera Software, to become the first Malaysian mobile operator to co-brand Opera Mini. The non-smartphone users among DiGi customers will enjoy the full mobile internet experience at a faster and cheaper rate through the DiGi-Opera Mini browser, which was launched yesterday.
The advantages of the public version of the Opera Mini browser still apply to the DiGi-Opera Mini version. Its compression technology of up to 90% creates a faster surfing experience, including for those who own EDGE-enabled mobile phones. DiGi customers will enjoy much faster browsing speed than other native mobile phone browsers. By using the DiGi co-branded Opera Mini browser, customers are free from mobile internet charges when surfing DiGi sites, generating substantial cost savings for the total browsing experience compared to using other browsing platforms.
Praveen Rajan, Head of Mobile Internet & Advanced Data Services for DiGi, explains, "DiGi has over 4.2 million Internet users for both small and big screens, and we foresee demand to escalate as more devices and data plans become more affordable. Our initiative to co-brand this well-regarded web browser is one of our key stepping stones to help propagate the mobile internet habit among both existing and new customers.
"Over 90% of mobile phone owners in Malaysia are non-smartphone users, and they deserve to enjoy the full mobile surfing experience as their counterparts. DiGi is geared to deliver a richer mobile internet experience to this market segment, supported by the most affordable data plans available - a direction that fulfils our ambition to deliver the Internet for all."
Sean D'Arcy, Director of Partner Marketing & Management for Opera Software adds, "This marks an important step of Opera's strategy in Asia. Malaysian consumers are becoming more discerning and demand the best mobile browsing experience when on the go.
"Our partnership with DiGi is the first operator-branded Opera Mini browser in Malaysia, and this gives DiGi customers the advantages of a great surfing experience that is faster and cheaper than any browser currently in the market. Those with high-end phones will still benefit from Opera Mini's compression and caching technology as it results in a faster surfing experience and minimal wait time."
In conjunction with the launch of the DiGi-Opera Mini browser, there will be no mobile internet charges when customers download the DiGi-Opera Mini browser directly to their phones from http://m.opera.com from 23 March - 31 May 2011. To sweeten the campaign, DiGi prepaid customers will stand a chance to grab a FREE 1MB if they download the application during the campaign period.
Both prepaid and postpaid customers can participate in the "Tell-A-Friend" contest, whereby 60 HTC Mozart smartphones are up for grabs to those who recommend friends to download the browser application. To learn more about the DiGi co-branded Opera Mini browser, customers can browse http://www.digi.com.my/opera or SMS "OPERA" to 2000 for the download link.
Established in 1995, DiGi is listed on Bursa Malaysia Securities Berhad and is part of the global telecommunications provider, Telenor Group. DiGi focuses on making it easy, keeping it relevant and providing the best deals to ensure excellent customer experience in mobile and internet services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.
About Opera Software ASA
Opera Software ASA has redefined web browsing for PCs, mobile phones and other networked devices. Opera's cross-platform web-browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.
Corporate Communications Department.