Digi Challenge for Change 7 to develop 3 apps for social good.

Press Release
August 11, 2016

Digi Challenge for Change 7 to develop 3 apps for social good
Winning ideas stood out for having real potential to be developed into full-fledged digital solutions

KUALA LUMPUR, 12 August 2016 - Digi Telecommunications Sdn Bhd (Digi) announced the three winners of the Ideation phase of its seventh Digi Challenge for Change (DigiCFC7) programme at DigiCFC #IdeaJam event, which was held in Kuala Lumpur last night. Each winner went home with RM5,000 in cash.

All three winning ideas will now be the subject of the next phase of the challenge, where the local app developers will be invited to participate and to build on those ideas into full-fledged mobile apps. This year, the DigiCFC7 programme focuses on unearthing mobile apps that promote social good for three beneficiary groups: children, youth and women, by addressing some of the most pressing issues faced by these groups of people.

Quah Yean Nie, Digi's Head of Communications and Sustainability said that Digi Challenge for Change aims to continue building momentum of cultivating social innovation in the community. "Digi Challenge for Change is a platform that brings Malaysians together in promoting inclusivity and social good to enable sustainable development. This year, we are challenging the public and developer community to dream up and develop robust as well as practical mobile apps that addresses real issues affecting women, children and youth" she added.

The winning ideators are:

  • Mazlan Alam Malik: Good People Today, a crowd-funding app to cater to medical needs of children whose families is not able to afford the high cost of medical procedures and recovery expenses.
  • Mohd Zuhairi b. Zulkiflee: EDDY, an edutainment app that gamify the sign-language learning experience for children with speech and hearing impairment.
  • Yong Wei Shian: FoodNinja Innovation, an app that promotes reduction of wood wastage by channeling unconsumed food to relevant beneficiaries.

#IdeaJam for stronger and more sustainable ideas
At DigiCFC7 #IdeaJam, the 30 shortlisted ideators had the opportunity to engage and interact with mentors comprising of programme partners, community leaders, technical experts and media members to deep dive on their respective ideas. The ideas were then deliberated by a panel of judges comprising Digi representatives and programme partners.

This year, more than 250 Malaysian-inspired mobile application ideas were crowd sourced for the Ideation Phase of the challenge, from which 30 ideas with potential to positively impact the targeted beneficiary group were shortlisted.

Quah added, "The number and variety of ideas we received reflects the consciousness and genuine interest of Malaysian at large to lend a hand and help make our communities a better place for all. The winning ideas were well thought through with solid traction to scale with the reach of mobile apps. We now look forward to realize these ideas in the coming months in helping make sustainable impact in the respective communities."

Moving on to the next stage
Following this, DigiCFC7 will officially move into the Development phase where local developers will be developing mobile applications based on the winning ideas. Relevant engagement sessions will be planned throughout the development phase to engage the developer communities to unearth some of the most innovative solutions that could promote better livelihood for the target beneficiary groups. To this end, 3 teams will be shortlisted to validate their solutions during the proof of concept phase, after which one will emerge the grand prize winner and the two as runner-ups.

DiGiCFC7 programme partners include Google Malaysia, Microsoft Malaysia, Facebook, MDEC, MaGIC and UNICEF.

For more information on Digi's Challenge for Change please visit www.digicfc.my