DiGi Business takes 'sexy' approach to attract corporate customers

Press Release
June 20, 2010

DiGi Business takes 'sexy' approach to attract corporate customers
Corporate customers treated to once-in-a-lifetime experiences

SHAH ALAM, 18 JUNE 2010: DiGi Telecommunications Sdn Bhd ("DiGi") is ramping up its activities to target corporate employees by building greater awareness on its corporate plans and other DiGi Business offerings.

Through a special awareness campaign, DiGi Business will be running localised road shows at selected corporations in the Klang Valley from 31 May to 11 July 2010, where their employees are encouraged to participate in a special competition that offers once-in-a-lifetime experiences as the main "sexy" prizes.

The first leg of the campaign was held at KPMG Tower, Bandar Utama targeting employees in the building. The road show, which took place from 31 May - 4 June, saw a lot of traffic dropping by to check out the unique displays. In addition to mystery prizes, two "sexy" prizes were up for grabs.

Throughout the five-day road show, the on-ground crew randomly snapped pictures of everyone who participated in the campaign and displayed the I-AM-CURIOUS sticker. The mechanics were simple. All a participant needed to do was tag themselves on the I-AM-CURIOUS Facebook page - and encourage as many friends as possible to "like" their photo. The most number of votes won the "sexy prize" which in this case, was to be a pilot for a day!

Mageswaran Appavoo, a ten-year veteran at KPMG, secured 108 votes and emerged as the main winner. Ken Tan Tze Yew of IBM took second place with 55 votes.

The two winners were ecstatic when claiming their once-in-a-lifetime experience prizes recently. Their individual flights, under the supervision of a professional pilot, were approximately 30 minutes' long and included the opportunity to steer the aircraft, flying over the city's beautiful landmarks including the KL Tower, the Royal Palace and the Batu Caves temple.

Hailing from Bangsar South and an associate at KPMG's HR Advisory - Business Performance Services, Mageswaran was shocked to discover he had won the "sexy" prize. "I didn't expect to win and never in my wildest dreams did I think I would fly a plane!" For accounting analyst, Ken Tan Tze Yew, who had earlier walked away with another prize from the road show -- a laptop bag after correctly identifying the mystery gift, he said, "It was quite an adventure knowing that we were almost 1,500 feet above ground."

Dzulkifly Aminuddin, DiGi's Head of Enterprise Marketing, concluded: "We wanted to create more exciting ways to engage with corporate employees who tend to be discerning in their preferences. That's why we have developed a different engagement level with them as a means to position our competitive offerings in a unique light. By providing unique experiences for our lucky winners with 'sexy' prizes, we are living up to our promise to be different and deliver something that they want. In this case, it's rewarding them with an exciting adventure to be a 'Pilot for a Day'."

More "sexy" prizes are in store for winners throughout the campaign, including a gastronomic experience with a five-star hotel chef, spending the day with a celebrity and many more exciting adventures.


About DiGi
Established in 1995, DiGi is listed on Bursa Malaysia Securities Berhad and is part of the global telecommunications provider, Telenor Group. DiGi focuses on making it easy, keeping it relevant and providing the best deals to ensure excellent customer experience in mobile and internet services. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.

Issued by:
Corporate Communications Department.