For immediate publication
SHAH ALAM, 13 March 2015 - Digi Telecommunications Sdn Bhd ("Digi") today announced the launch of the Digi Music Freedom pass, in partnership with some of the world's top music services in an effort to bring unlimited, inspiring mobile entertainment content to its subscribers.
Starting 13 March, Digi subscribers with an Internet plan can activate the Music Freedom pass to stream all the music they want from the most popular music discovery, streaming and Internet radio services including Deezer, Spotify, Rdio, KKBox, SoundHound, Hitz.fm, Era.fm, My.fm, BE-AT.TV and Q.us.
"Music is about freedom - freedom of expression, freedom of the arts, freedom to be entertained and freedom to be inspired. We took this as our inspiration when developing our offering. We want our subscribers to enjoy music with the freedom of being able to listen to it anytime and anywhere on their smartphones," said Christian Thrane, Digi's Chief Marketing Officer.
"Music is universal and appeals to everyone. Similarly, music services are also very personal choices and we don't limit our offering to only one service. What's unique about the Digi Music Freedom pass is it allows subscribers to enjoy unlimited streaming from the most popular services that they are already using and are familiar with," he added.
The new music partnerships further extends Digi's leading position in making legal music more affordable for Malaysians. The Music Freedom pass is in-line with the company's Digi Live brand proposition to bring the newest and most inspiring entertainment content along with the latest digital service innovations from global partners.
"We are pleased to partner with these big names in the music streaming scene to bring customers a breadth of choice. To add to the good news, we are giving 90 days of free streaming when customers subscribe to the Music Freedom pass from now until 30 June," said Thrane. Thereafter, the Digi Music Freedom pass can be purchased for RM3 per month for unlimited music streaming.
To subscribe, Digi customers should download the Digi Music Freedom app from the Apple App Store or Google Play Store. For more information, visit http://digi.my/musicfreedom
Digi recently introduced a refreshed brand identity with a promise to be the enabler of digital inspiration for customers, and commitment to deliver service excellence, fueled by the company's solid track record of performance and innovation.
The refreshed brand which incorporates a new logo and philosophy 'Let's Inspire' builds on the solid data-focused operations established over the last four years to bring high-quality mobile internet services to a growing number of internet-loving customers.
Apart from Digi Live, the company introduced three other key propositions for customers: Digi Value, Digi Easy and Best for Internet.
Digi Value is the promise of always offering better value for money for voice and Internet plans. Digi Easy, on the other hand, is the company's promise of consistently good experiences and the best self-serve channels through its widest network of service touchpoints. Digi's Best for Internet promise is its offering of the most consistent Internet experience and best social media engagement platform through its fastest growing data network.
For more information on the new brand initiative, and to be inspired, visit www.digi.com.my/LetsInspire